Social Media and Personal Branding Contact information: Russ Shirley russ.shirley@patronsvoice.com https://twitter.com/russ_shirley Ike Brunner Ike.brunner@patronsvoice.com Learn more about Russ and Ike here: http://digitaldonewright.com/about/

1. Social Media
Contact us
Ike Brunner, Ph.D.
Russ Shirley
ike.Brunner@patronsvoice.com
russ.shirley@patronsvoice.com
LinkedIn: http://goo.gl/HzIYYQ
LinkedIn: www.linkedin.com/in/russshirley/

2. About us

3. Behold the digital marketing contradiction and conundrum
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

4. “Which one area do you think will be the most important to marketers in the next 3 years?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

5. “How well equipped do you feel to execute the following?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

6. 34% of all marketers state companies will succeed without a digital marketing approach?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

7. Tell us about your social media use

8. State of social recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-

9. State of social recruiting: Using SoMe for recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

10. State of social recruiting: Using LinkedIn
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

11. State of social recruiting: Is it working
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

12. State of social recruiting: Be careful
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

13. State of social recruiting
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

14. State of social recruiting: Not engaged
SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg

15. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession

16. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession

17. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession

18. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession

19. What every college student should post on LinkedIn
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

20. What every college student should post on LinkedIn: Post a profile photo
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

21. What every college student should post on LinkedIn: Show off your schoolwork
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

22. What every college student should post on LinkedIn: Ask professors for recommendations
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

23. What every college student should post on LinkedIn: Connect with industry professionals
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

24. What every college student should post on LinkedIn: Comment and ask questions
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

25. What every college student should post on LinkedIn: Spelling and grammar errors
SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/

26. Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png

27. Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png

28. Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png

29. Let’s get you involved: Do a background check on yourself
SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png

30. Let’s get you involved: reppler.com
SOURCE: http://www.reppler.com/

31. Reppler
SOURCE: http://www.reppler.com/
SOURCE: Infographic: Social Media is Changing Recruitment - http://vimeo.com/33656756#

32. Let’s get you involved: Reppler.com
SOURCE: http://www.reppler.com/

33. Let’s get you involved: SimpleWash
SOURCE: Fox News interviews Kevin Connell about "New" Facebook APP: SIMPLE WASH - http://youtu.be/NgetyQI_RG4

34. Let’s get you involved: SimpleWash example Fan Pages
SOURCE: http://simplewa.sh

35. Let’s get you involved: SimpleWash example photos
SOURCE: http://simplewa.sh

36. Let’s get you involved: SimpleWash example liked links
SOURCE: http://simplewa.sh

37. Let’s get you involved: SimpleWash example liked photos
SOURCE: http://simplewa.sh

38. Let’s get you involved: SimpleWash example wall
SOURCE: http://simplewa.sh

39. Divide into groups and review positive & negative examples of personal brands
Positive
▪Matthew Hanson
▪Lindsey Kirchoff
▪Zephyr Basine
Negative
▪Scott Bartosiewicz
▪Laraine Cook
▪Jofi Joseph
Present case study results:
▪Summary of person/situation/incident
▪Social media channels used
▪Result of situation/incident
▪Thoughts on how situation/incident was handled & impact on person’s future
!

40. Divide into groups and review positive & negative examples of brands
SoMe disasters
• #McDStories
• #AskJPM
• American Apparel Hurricane Sandy promotion
Criteria for successes
• Campaign description
• SoMe channels used
• Campaign goals
• Campaign results
• Thoughts on reasons for success
!
SoMe successes
• Old Spice social response campaign
• GranataPet Foursquare campaign
• Dollar Shave Club YouTube video campaign

41. Appendex
• MillennialBranding’s summary of new study on student career development: http://millennialbranding.com/
2012/11/student-career-development-study/
!
• Time’s article on the reason recent college graduates can’t get hired: http://business.time.com/2013/11/10/thereal-reason-new-college-grads-cant-get-hired/
!
• USAToday’s article on student branding: http://www.usatodayeducate.com/staging/index.php/career/experts-tostudents-build-your-brand-now-get-hired-later
!
• Inc.com’s article on How to Build a Great Personal Brand: http://www.inc.com/laura-garnett/how-to-build-a-greatpersonal-brand.html
!
• Forbes’ article on how no SoMe presence affects others’ opinions of you: http://www.forbes.com/sites/kashmirhill/
2012/08/13/you-dont-need-a-facebook-account-to-be-considered-normal-but-it-helps/
!
• Mashable’s article on student branding: http://mashable.com/2012/08/29/personal-branding-for-students/
• PolicyMic’s article on how a college major impacts students’ personal brands: http://www.policymic.com/articles/
56115/it-s-not-just-a-major-it-s-a-personal-brand
!
• Forbes’ article on personal branding strategy: http://www.forbes.com/sites/lisaquast/2012/11/19/build-a-personalbrand-not-just-a-career/