This presentation relates to our initial discussion on packaging as a profession. It will also provide you guidance for this week's assignments.

1. Topics
1. Introduction to Packaging as a
Profession
2. Packaging Design Overview

2.  Review IoPP website (www.iopp.org)
 Review World Packaging website
(www.worldpackaging.org)
 Chapter 1 in PACKit Cross-Cutting Module –
Packaging Design
 Week 1 Lecture Notes
 Week 1 PowerPoint

3.  Examine packaging as a profession and
examine the resources available to individuals
in the packaging profession.
 Compare the various frameworks for
packaging design, function, research and
planning of a package.

4.  Introduction Discussion Forum - Post a 250 word minimum professional introduction. Your
professional introductions should tell us about your previous work experience, your current
work experience, your professional interests and achievements, and your expectations in
taking this course/your program of study. This is a graded exercise and it must be at least
250 words. This will count for one point and also will count as attendance in the class.
 Week 1 Discussion Forum: Navigate to the following Web Sites: (Institute of Packaging
Professionals): www.iopp.org and (World Packaging Organization) www.worldpackaging.org.
Discuss the significance and value of the organizations and these web sites to the profession
of packaging a nd to students taking a packaging course but not wanting to become packaging
professionals. What resources from these websites may be useful to someone working in the
packaging profession?
◦ Post your initial submission directly into the Forum as a new message by Wednesday
of Week 1. Also submit a minimum of two substantive 100-word replies to other
student’s contributions. These replies must be made on two separate days of the
week and must be made by Sunday.
 Quiz #1 – Questions are taken from Chapter 1 of the PACKit text: An Introduction to Packaging
Design. Due Sunday of Week 1. See the Quiz Review at the end of this PowerPoint.
 Please see the syllabus for point values of each assignment.

5.  Packaging design is generally split into two
areas: Structural design and graphic design.
◦ Structural design deals with the material and the
physical design of the package (shape and size).
◦ Graphic design deals with the decoration required
on the packaging (marketing, informational and
legal requirements).

6.  To contain
 To protect
 To facilitate handling
 To promote sales

7.  Some products do not necessarily need
protection, but they do need to be contained.
◦ For example, if you are selling marbles, they may not
need to be protected, but they need to be in some sort
of container so they can be shipped.
 Products may need to be unitized for easier sales
and handling.
◦ Using the same example of marbles, they will most likely
not be sold individually so they will need to be unitized
by the quantity in which they will be sold.
 Products need to be contained tightly to reduce
damage.

8.  Protection is an important function of many
packages.
 The package must protect the product against
spoilage, breakage, humidity, and pilfering and theft.
◦ Example: Light bulbs – need some protection from
breakage during shipment
◦ Example: A video game – needs larger packaging so that it
is not easy to shoplift.
 This is a balance, over-packaging will cost money so
just enough packaging is needed to protect without
over-packaging.

9.  The handling and distribution system that will
be used for the product must be understood
before determining the final packaging of a
product.
◦ Example, a product shipping one at a time directly
to a customer by UPS will be packaged differently
than a product shipping in pallet quantity to a
single store.

10.  Often the package needs to sell the product
to the customer on the store shelf.
 Packaging is generally split into two types,
transport packaging and retail packaging.
Retail packaging generally handles the
promoting sales function.
 Legal and informational requirements fit into
this function
◦ Example, nutritional labeling for food

11.  Certain things need to be understood before beginning the package
design process:
◦ The product – shape, size, weight, physical characteristics, fragility, and spoilage
issues.
◦ Production of the product – timeframe, quantities, location, and factory layout.
◦ Packaging operations that exist in the packer’s plant.
◦ Packaging materials available.
◦ Transport and distribution chain – How will the product be shipped and distributed?
◦ Legal requirements for shipping, packaging and labeling.
◦ Marketing preferences.
◦ Environmental concerns

12.  Decisions will need to be made in several areas when
determining the final package.
◦ Material – What material will be used for the final package?
◦ Size – What will be the final size of the package?
◦ Handling – How will the package be handled during
shipping (for example, will it be palletized, how many per
pallet?)
◦ Visual Impact – What will the package look like?
◦ Environmental concerns
◦ Cost and quality of the packaging

13.  It is important to begin planning the
packaging as soon as product development
begins.
 Packaging development should happen in
tandem with product development
 Packaging should not be an afterthought, this
will cause packaging costs to be higher and
may cause delays in shipping.

14.  World Packaging Organization
www.worldpackaging.org
 Packaging World Magazine
www.packworld.com
 Packaging Digest Magazine
www.packagingdigest.com

15.  Quiz is 10 questions
◦ Questions will be true/false and multiple choice questions.
 There is a one hour time limit on the quiz. If you do not
complete the quiz in one hour, you will not be able to
submit the quiz, but your answers will still be saved in the
system. If this happens, please send me an e-mail and I
will manually grade your quiz.
 You may only access the quiz one time. Do not enter the
quiz until you are ready to begin.
 This Quiz will address material from Chapter 1, the Week 1
Lecture Notes and the Week 1 PowerPoints. You should
read and understand all of the material before entering the
quiz.
 Please ask me any questions about the material from Week
1before you take the quiz…good luck!