1. Legal Issues in SEO
Bebchick Law T: 646 688-4375
101 West 31 st Street F: 206 350-0738
Suite 1715
New York, NY 1001 www.bebchicklaw.com

2. Memorializing Prudent Business
Relationships with Your:
* Customers
* Employees/Contractors
* Affiliates

3. If you are going to
download agreements from
the Internet and “lawyer”
on your own (you should
NOT do this), then at least
keep the following in mind:

4. GOAL
Mitigate against the chance
of incurring potential liability
by drafting smart
agreements with key
players.

5. Clients - Key Provisions
• Scope
• Tone/Deliverables
• Term
• Client Materials/Ownership
• Confidentiality
• Reps & Warranties

6. Clients - Key Provisions
• Indemnification
• Insurance
• Disclaimer of Warranties
• Limitation of Liability
• Payment
• Dispute Resolution

7. Employees/Contractors –
Key Provisions
• Confidentiality
• IP Rights
• Employee Handbook
• Oversight
• Non-Compete/Non-Solicit
• Insurance
• Managing Expectations

8. Affiliates – Key Provisions
• Set Clear Parameters
• Compliance with Laws
• Complaint Process
• Active Policing
• Shut-Down Mechanism
• Indemnification/Insurance

9. Further Considerations
• Easily Digestible Agreements
• No Legalese
• Know What is Industry Standard
• Contract Management

10. Thank You for participating!
Bebchick Law
www.bebchicklaw.com
© Baruch M. Bebchick 2013 All Rights Reserved
This presentation provides general coverage of its subject area and is provided with the understanding that
it does not constitute legal advice and that its contents may not be applicable in all situations.