Dan perach clean sweep negative keyword method for avoiding unncessary clicks
Intro to semantic web
1. What is Semantic Markup?
January 6, 2013, Jerusalem
SMX Israel 2013
By: Miriam Schwab
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2. I know what you
are: you are a
heading = how you
are presented
<h1>John Smith, CEO</h1>
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3. But I don’t know
exactly what you
mean. Are you a
person? A product?
<h1>John Smith, CEO</h1>
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4. Yay! Now I know
exactly what you
are: a person with a
job title!
<div itemscope itemtype="http://schema.org/Person">
<h1><span itemprop="name">John Smith</span>,
<span itemprop="jobTitle">CEO</span></h1>
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