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Ophir cohen state of the facebook
- 1. State of Facebook Advertising http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 2. What we used to have… http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 3. This did not work too well: http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 4. Only 16% of your content is seen by your fans http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 5. What Facebook wants us to do? Create Engage Create Fan Drive Compelling directly with Base Conversions Content your Fans http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 6. This year – Many Changes http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 7. Welcome Ads on Newsfeed http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 8. Mobile First http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 9. Welcome Ads VS. Sponsored Stories http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 10. Optimized CPM http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 11. Audience Targeting http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 12. Facebook Offers http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 13. Search Results http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 14. FBX – Facebook Exchange FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard real time bidding. Not only that, it beat CPS for search ads on non-brand keywords (i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”….. “Those results make it clear that even for Domino’s, this is a performance channel. Simon Wallis, Sales and Marketing Director at Dominos Pizza UK” http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 15. Key Takeaways Focus on Newsfeed Create Great Content You Content is your Ad Friends and FoF are your Ambassadors Make all your customers your fans Measure Reach & Engagement Use oCPM for better results http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
Notas del editor
- ממליץ להחליף לצילום מסך עם מודעה אחרת
- http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/https://www.facebook.com/notes/edgerank-algorithm/edgerank-magic-revealed-in-f8-conference/206484249362078
- NewsFeed + Mobile
- NewsFeed + Mobile
- http://www.adexchanger.com/social-media/facebooks-ad-exchange-dominos-likes-it/