1. Mobile app search is Broken, and you
can fix it – SEO techniques
How to rank high for your terms in Google play and generate
traffic to your app and website
Ariel Hochstadt
Co-Founder
App-Loader.com
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App your website during this very lecture: www.app-loader.com
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2. Content
1. You have an app, you just didn’t know it, so
stick around to learn how to get traffic
2. The 8 things that determine your chance to
rank high in Google Play
3. Performing Keywords research for mobile
apps
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3. Mobile websites and mobile apps become similar
Sometime the mobile site, or even
Mobile optimized sites are many times
desktop site give far better experience on
good alternative to mobile apps
mobile device
Mobile app search is broken – Users search for pages (like online) and not for You can have a free app (free of ads) in
app (sites) seconds, and promote it via Google Play
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4. The users are searching and nobody’s home…
Google Search for mobile now Users can’t find in Google Play
includes mobile app results what they want
If only I had an
app, I could
show up for
many Google
Play
queries, and
maybe also on
Google mobile
search results
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5. It only takes 2 minutes to create an app
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6. SEO for Google Play – Pre publish
RealCalc Scientific Calculator
Descriptive name
App Name Include Keywords
Panecal Scientific calculator
Scientific Calculator (adfree)
Android's #1 Scientific Calculator
Descriptive name (yes, again) Thanks for a million downloads
Focus on the first ~35-45 words Calculator++ is an
Description Competitors and TM are not allowed (but work
advanced, modern and easy to
use
great…)
No need to include text
Icon One big focus point
Professional look
Use as many distinct screen shots as possible
Screen shots Best screen shots come first
A video reduces fear of the unknown
Localize text and screen shots when possible
Settings Use compelling developer name
Don’t limit yourself to geography
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7. SEO for Google Play – Post publish
App Start with good ratings of you, your family and friends
Ratings Encourage users to rate you
App The first days are critical, boost installs with traffic from your
installs site/emails list and advertising
Don’t update your app every week
Updates Add info on the update in Google Play and
a call for action to update
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8. Google Play Auto complete discovers the secrets
• Google Play auto complete, allows you to do a keyword research on your
site/app
• Remember to check all types and directions (News Canada <-> Canada News
<-> Canadian News)
• You may also want to use AdWords Keywords tool, when set on mobile only
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9. The app exam – sample apps to learn from
Descript
ion name Icon
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10. The app exam – sample apps to learn from 2/2
App name keyword Descriptive keyword Competitor name
(News app, news sites) (top, best, fast) keyword (BBC, CBS)
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11. Many smart players conquered niche apps themes
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12. Don’t thank me, app me!
www.app-loader.com
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App your website during this very lecture: www.app-loader.com
Image: https://plus.google.com/+android/posts