1. Legal “Heads
Up” on social
media activity
Yoram Lichtenstein,
. Adv

2. Think before you post
.

3. ...Think twice

4. Check facts before
posting

5. Tips for social media
posting
Tips 1-2:
• Nothing stays private on social media.
• Do not post stuff that might harm you if
it became public, not even on private
media.

6. Check your source
Tip 3:
Don’t
include
references
Which you
are not
sure of.

7. Think of the implications
of your activities on
others
•

8. Social Media Policy #1
Embracing Social Media Policy is
crucial. SMP should include:
• Can employees discuss work on their
personal accounts?
• Is there a distinction between private and
professional account and content?
• Who owns the employee’s work-related-
account?
• Use of employer’s logo.
• What is forbidden on social media sites?
• Protection of employer’s and third party’s
intellectual property.

9. Social Media Policy #2
• Inclusion of proper waivers.
• Address third parties carefully and respect
their rights and interests.
• Respect confidentiality and act carefully.
• Don’t let Internet and social media use
interfere with your work.
• Etc.

10. Social Media Policy
Tips
Tips 4-7:
• Form an individual Social Media Policy that
meets your specific business and needs.
• Make sure all employees sign a copy of
Policy and verify that they understood it.
• Conduct ongoing training of employees with
the Policy.
• Enforce the Policy on a continuous basis.
• Continuously monitor social media activity to
locate breaches as soon as they happens.

11. Employees may be
sacked due to social
media activity

12. Coca-cola pulls a
campaign from
Facebook
.

13. ”Not a “no-man’s land
Tip 9:
Even on social media,
mind the social media’s
term of use and the
relevant law. Make sure
you are not in breach
of either.

14. Thank
you