8. Reason 6: Boldly Go Where No One ...
While gurus recommend to “boldly experiment” in marketing and innovation, they leave us with little guidance
on how this should be done.
We can help you lead your customers across the new frontier, by:
• Integrating your brand in games or virtual worlds
• Establishing consumer generated communication platforms
• Setting up co-creation and open innovation platforms
• Developing real world "flagship experiences"
• Exploring environmental & social implications of your strategy
9. Samples & Case Studies
• Objective setting workshops (live and virtual)
• Online collaboration adopted & delivered (using Central Desktop, Mindmanager, Google Apps, Wave & Moderator)
• Personal Storytelling through new media (on posterous, hotpotato, foursquare, linkedin, wordpress, ning, etc)
• Customised narrowcasting (on Ustream, on24, inXpo, webex, podcast, videocast, webinar)
• Grassroots campaigning using integrated web & live networking toolset
• Volunteers in business collaboration (ning networks engaged to reveal knowledge networks and idea fulfillment)
• Bespoke App for destinations and events (iPhone, Android, Blackberry, Windows mobile & browser)
• Live & online benchmarking, monitoring of perception and net promotor performance
10. the sun is setting over traditional business models
11. the sun is setting over traditional business models