Mindmap outline of a Roundtable workshop format presented by Ruud W. Janssen of ©TNOC | The New Objective Collective Basel, Switzerland at #Meetopolis12 in Brissels, Belgium on 16 October 2012

1. E-Learning, Hybrid & Webinars; Why, When, What & How
When it comes to E-Learning and Hybrid Events, it seems that meeting organizers and attendees may hail from two entirely
different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but
meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To
complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals
Presentation Ruud Janssen, CMM and objectives -- until now.
The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted
on hybrid meetings. In this session contributing researcher Ruud Janssen will reveal a number of key insights gained from this
study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the
result of differing expectations between organizer and attendee.
11:30 - 13:00
In this session we will analyse in more depth successful case studies of Hybrid Events and the role division of the team to
Continued by roundtable 7 deliver Hybrid Events as well as monetization strategies for e-learning components for your organisation.
A look at adjacent spaces
E-Learning
How learning is changing World Collide & ESOT sample
E-learning, Hybrid & Hybrid Event Research & 6 points of view Hybrid Meetings Research
Roundtable 4 Webinars meetings & Agenda
events: Why and When How Online & Offline meet Hybrid meeting Hybrid Event Formats
Hybrid Event Process
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
Learner Outcomes: 2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
14:30 - 16:00
In this session we will analyse in more depth successful case studies of Hybrid Events and the role division of the team to
Continuation of roundtable 4 deliver Hybrid Events as well as monetization strategies for e-learning components for your organisation.
Hybrid Event Process
Why online offers unique opportunities MPI Hybrid Comms functions Table.001.png
Webinar and Online Content Pricing Hybrid Pricing & Commercial Policies
E-Learning, Hybrid & Webinars;
Why, When, What & How
eBay Europe
E-learning, Hybrid & Hybrid Case study
Roundtable 7 Webinars meetings & Agenda
events: What & How Hybrid Best practices
IKEA
IBM
SAE Society for Automotive Engineers Youtube Model
Thrivent Financial Sales Conference
ESR European Society for Radiology
Case studies & introduction of Hybrid Research European Society for Organ Transplantation
EventCamp Down Under
EventCamp Middle East
SAP Sapphire NOW
Cisco Live!
NT Live
Hybrid Event tips
Skill set & Team required to build great Hybrid Events
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
Learner Outcomes: 2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
http://tnoc.ch/TNOC___The_New_Objective_Collective/TNOC___Publications/Entries/
Hybrid Event Toolkit 2012/9/7_Hybrid_Events_Research_and_Tools.html
Session Coverage Links
Virtual Event
Meetopolis 2012 Session content.mmap | 22/10/2012 | Ruud Janssen, CMM | Rev.23