The document discusses the emergence of a new parallel economy where sustainable value is created every day. It notes that we have transitioned from an agricultural to an industrial to a data-driven society. Organizations have also evolved from functional hierarchical structures to more aspirational and meaningful stakeholder-oriented models. The new economy is driven by trends like 3D printing, coworking, knowledge sharing, augmented reality, big data applications, the sharing economy, and transforming human activities into economic value. It suggests new types of jobs and roles that will be important in this new economy centered around facilitating connections, sharing knowledge, and brokering services.

1. “Er is een nieuwe economische
realiteit parallel aan de
RONALD VAN DEN HOFF
conventionele economie,
waar iedere dag duurzame waarde
wordt gecreëerd.”
Ronald van den Hoff, book Society30

2. AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
INDUSTRIAL
REVOLUTION
FUNCTIONAL
BEFORE
1800
DATA
SOCIETY
DIGITAL
FABRICATION
REVOLUTION REVOLUTION
ASPIRATIONAL
1850
1990
MEANINGFUL
2015
2030

4. Organisaties
1.0
2.0
3.0
Stakeholders
Visual: Marco Derksen, Upstream.

6. DAGELIJKSE BOODSCHAPPEN

7. KOPEN OF PRINTEN ?

8. COWORKING & KNOWMADS

9. KENNIS DELEN & EIGEN GELD

10. AUGMENTED REALITY & 3RD SPACE

12. BIG DATA: D.I.Y. & NIEUWE DIENSTEN

13. D.I.Y.

14. LIFE IS A ‘GAM(E) (IFICATION)’

15. SERENDIPITEIT & ONTMOETINGEN

16. GAME + APPS = SEX ?

17. ABUNDANCE IS BUSINESS

18. ABUNDANCE IS BUSINESS

19. ZELFORGANISATIE: SAMEN HET BEDRIJF

20. SHARING ECONOMY

21. “LAST night 40,000 people rented hotel accommodation
from a service
that offers 250,000 rooms in 30,000 cities in 192
countries…”
BIG BUSINESS

22. 3rdplace
THE STORY OF…
2ndplace
HUMAN TRANSFORMATION
AS ECONOMIC VALUE

24. FABLABS, HOSPITAL, ACCOUNTANCY FIRM, LIBRARY
RETAIL SHOPS, GOLFCOURSE, THEATER, CORPORATE HEADQUARTER

25. MEETING ROOMS
TEMPORARY OFFICE
SPACE
RESIDENTS & BENEFITS
EVENT SOFTWARE
COLLABORATION
SOFTWARE

27. FUNCTIES:
S
A
L
E
S
MARKETING
PR MANAGER
RESERVATIONS
WEBMASTER
PURCHASING
TAKEN EN ROLLEN
F&B MANAGER
TRUST AGENT, TEAMBUILDER
HR MANAGER
RELEVANCE ANALYST, GAMIFIER
DATA PILOT, ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN, BARRIER FIGHTER
CONTENT CURATOR, NETWORK FACILITATOR
CLOUD SERVICE BROKER

28. DANK U!
www.ronaldvandenhoff.nl
www.society30.com
www.seats2meet.com
www.myowns2m.com
www.theserendipitymachine.com
RONALD
VAN DEN HOFF