'Depth' is one of the levels that should be reached at a specific point during the Industrial Design Bachelors course. As an introduction to what this level entails I gave this presentation to 2nd year Bachelors students.

1. Learn as if you would die tomorrow.
Act as if you would live forever.
Mahatma Gandhi (1869-1948)
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2. Depth 2
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3. Meta Thinking
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4. Wholism>Holism
Holism (from ὅλος > holos, a Greek word meaning all,
entire, total) is the idea that all the properties of a
given system (biological, chemical, social, economic,
mental, linguistic, technological etc.) cannot be
determined or explained by the sum of its component
parts alone. Instead, the system as a whole determines
in an important way how the parts behave.
Tuesday, June 30, 2009

5. anticipatory design science
(coined by Richard Buckminster Fuller in 1936)
5
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6. The 10,000 Year Clock
the clock of the long now
The Long Now Foundation
6
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7. 7
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8. 8
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9. 9
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10. protocols
systems
products
10
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11. Try to imagine that a
system can be a product.
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12. Try to imagine that a
system can be a product.
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13. Try to imagine that a
product can be a system.
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14. Food Facility
A prototype food platform
By Marti Guixé, 2005
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15. Try to imagine that a
system is essentially a protocol.
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16. Tuesday, June 30, 2009

17. Text
Try to imagine that a protocol
can evolve into a product.
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18. socio-cultural awareness
integrating technology
multidisciplinary teamwork
design and research processes
self-directed & continuous learning
analysing complexity
marketing/designing
ideas and concepts
business processes
user focus and perspective form and senses
Wholism
Tuesday, June 30, 2009

19. socio-cultural awareness
integrating technology
multidisciplinary teamwork
design and research processes
self-directed & continuous learning
analysing complexity
marketing/designing
ideas and concepts
business processes
user focus and perspective form and senses
Wholism
Tuesday, June 30, 2009

20. In short:
Try to imagine that what you
are bound to design can be
the result of a meaningful
social, aesthetic and functional
blend of (technological) components.
Tuesday, June 30, 2009

21. Such components can be both
hard and soft,
social and cultural,
analog and digital,
hands-on and conceptual,
polemical and practical
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22. Wholism>Holism
Tuesday, June 30, 2009

23. Meta Thinking
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24. Curiosity
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25. Depth 2
Tuesday, June 30, 2009