This survey provides information about the target audience for a promotional music video. The key findings are: - The primary audience will be female aged 16-18 who have varied interests but particularly enjoy music and films. They prefer the indie music genre and regularly watch narrative-driven music videos online. - To appeal to this audience, the video should include elements of film/narrative, unique concepts, and interesting locations. It also needs to stand out from other online videos and be suitable for television. - Incorporating the audience's top interests of narrative, concepts, and locations will help attract them to the promoted music and increase sales.

1. Target Audience Survey
Feedback

2. Gender
Male
Female
As this graph shows, my target audience will be primarily female.
However as this is a promotional video I will need to try to make it appeal
to males as well, so there is a bigger audience to bring in sales.

3. Age
15
10
Age
5
0
16
17
18
19-25
As this graph shows, my target audience will be around 17 years old between 16-18
years old. This means the topics used in the video should not be too graphic or
promote anti-social behaviour such as drinking or drug use as audiences of this age
are more vulnerable than older audiences to influences from the media.

4. Interests
Interest the audience spends
most money on
Interests
Sport
Music
Literature
Films
Gaming
Sport
Music
Literature
Films
Gaming
As these graphs show, my target audience have varied interests, but share the
common interests of music and film. This suggests I should add some elements of film
to my music video and I may do this through the style of video or through the shots
used. My target audience spend the most of their money on music. This shows the
importance of getting my promotional video right to attract them to buy the music.

5. Preferred Genre of Music
Pop
Rock
Indie
Punk
Dance
Hip-Hop
R&B
According to the survey results, my target audience prefer the indie genre
of music, therefore when I choose a song to promote I shall use something
from this genre. This will increase the audience attraction to my product.

6. How often are music videos watched?
Often
Sometimes
Rarely
Never
This graph helps to show that the target audience for my music video are those
who regularly watch music videos, so they are more likely to be looking for a new
and exciting concept or narrative.

7. Where are music videos watched?
Online
TV
This graphs shows that the target audience watch music videos mainly
online. As there are lots of music videos on this platform my promotional
video will have to stand out from the rest to catch the attention of the
audience. My video will also need to be suitable for TV showings as well, as
this is still a major viewing platform.

8. What type of music video is most
popular?
7
6
5
4
3
2
1
0
Narrative
Performance
Concept
The results for this question on the survey were interesting. As I had predicted
earlier based upon their love of film my target audience enjoy narrative videos the
most. They are also very interested in concept videos. This could be due to their
viewing methods (e.g online) where original concepts will stand out more and make
a stronger effect on the audience.

9. What would you like to see in a music
video?
Narrative
Interesting Location
Dance Routines
Unique Concetps
Unusual Filming Style
Props
The top three features that my target audience would like to see in a music video are
narrative, interesting location and unique concepts. To attract my target audience
successfully I need to include as many of these things as possible.

10. Favourite Music Video
For the final question of the survey, I asked the participants if they had a favourite music video and
if they did, why was it their favourite video. I got some interesting responses and I will be watching
the videos mentioned to see if there are any elements of them I would like to use in my own video.