Presenting 'Who we are' and 'What we do'.

1. Welcome to
“We provide more than just labels”

2. Who we are…
We are a digital exclusive label Our staff has over 70 years of printing
printer and converter serving the experience, covering all print methods
Private Brand Label markets (PS with an expertise in Digital Print.
and Cut & Stack) with expertise in
In-Mold labeling and decorating.
We currently serve an international
 We operate in a10,000 sq.ft. market with customized labeling
facility on the north side of solutions that impact bottom line
Milwaukee, WI as a division of benefits in every area of companies -
OnCourse Information Services, Marketing, R&D, Purchasing,
Inc., Milw, WI. Operations and Finance.

3. Why we are a niche label supplier…
 To stand out in todays competitive marketplace,  The need today is to bring forward a
every product needs to be a „shelf talker.‟ Today‟s digital solution that can easily keep up
brands need to give their consumers more with the changing market. Our mission
personalized product choices and they need their at Vibrant Graphics is to provide you
advertising to remain relevant. with a cost saving print option that will
provide you with the capabilities you
 This is the challenge product manufactures are need to be successful in the
faced with. They are failing to meet the market marketplace.
needs using the traditional lithographic and
flexographic print methods because of the high runs
and long turn times.

4. - Ship “same” product
from warehoused
Typical Product Life Cycle inventory - Large quantities of
- Revisions are costly product decoration - Re-Designs done
- Design with - Print high
- Difficult to replicate requires long phase with conventional
conventional volume of product
consistent color out period print limitations
print limitations
Traditional Process Model Obstacles
DESIGN LAUNCH REPLENISH PHASE OUT REDESIGN
Digital Advantage
+ Design with + Print only volume + Print volume based + Inventory is very + Re-Designs can be
digital print required to on consumer low allowing executed using
capabilities effectively launch demand. shorter “phase modern go-to-market
product to market + Revisions are quick, out” period. strategies quickly.
+ Streamline
+ Premium Quality & easy and low cost.
artwork creation
Color + Quality and color is
replicated for
consistent results.

5. Paradigm Shift for the Future
Digital Print solutions
“Make & Sell” business model “Sell & then make” business model

6. Consider what‟s important for your success?
“Make & Sell” OR “Sell & then make”
Conventional Print Solution DIGITAL PRINT SOLUTION
Time to Print TIME TO MARKET
Label Cost/1000 TOTAL COST OF SOLUTION
Reach the Masses CAPTURE THE INDIVIDUAL
Print Volume PRINT VALUE
Customer Reactive CUSTOMER PROACTIVE
Cost of the Job EFFECTIVENESS OF THE PROGRAM
Just in case JUST IN TIME
Static CUSTOMIZED
We understand your marketing challenges of today!

7. We understand the traditional Offset Litho printing methods used…
– Plates are made for each
color and the ink is „offset‟ PLATE PLATE PLATE PLATE
onto a blanket. The blanket
transfers the ink to the
substrate.
BLANKET BLANKET BLANKET BLANKET
– Each color cylinder needs
adjustments throughout the
press run to maintain a
quality print. SUBSTRATE
IMPRESSION IMPRESSION IMPRESSION IMPRESSION
– Material and Time is needed
to make each plate, balance
the correct amount of ink.

8. We understand the traditional Flexo print methods being used…
 Plates are made for each color
with the image „raised‟ off the
plate surface.
 Each ink color is transferred to
PLATE PLATE PLATE PLATE
the raised image on the plate
which is relieved onto the
substrate.
 Each color cylinder needs SUBSTRATE
adjustments throughout the IMPRESSION IMPRESSION IMPRESSION IMPRESSION
press run to maintain a quality
print.
 Material and Time is needed to
make each plate and to balance
the correct amount of ink.

9. HOW WE DO IT….through state-of-the-art digital print technology.
Digital 1-SHOT print method
All inks are “transferred” to the blanket FIRST,
BLANKET
then they are “transferred” to the substrate…
7 LAYER INK FILM
We call this 1-shot…
7 microns thick
SUBSTRATE
IMPRESSION
…..and this is why our print images look so much
cleaner and sharper in side by side comparison to
traditional print methods.
CYLINDER

10. SUSTAINABILITY Example below is based on 200 sku‟s running 900 Linear Feet per SKU
Moving from conventional printed labels to
digitally printed labels WILL have a dramatic Digital Print make ready waste
effect on the environment by - ~7,000 Linear Feet
1) Reduced manufacturing waste.
2) Reduced obsolescence waste -
(print only what you need, when you need it)
3) Our inks contain *NO:
 Hazardous Air Pollutants (HAPs) Traditional Print make ready waste
 Particulate matter emissions ~180,000 Linear Feet
 Hazardous waste
Example below based on 200 sku‟s @ 900 Linear Feet per SKU

11. Traditional Print Limited To 4 Color Gamut Digital Print 7 Color Extended Color Gamut
Black Black
Magenta Magenta
Cyan Cyan
Yellow Yellow
Orange
Green
Violet
White

12. Print Quality at the source
No Trapping Required Crisp edges on reverse text
Traditional Print Digital Print
Yummy!
Each color needs to Perfect „kiss-fit‟ of
overlap or „trap‟ on colors
each other

13. Consider These Possibilities…
 What if you could change the label graphics according to the season?
Or an annual event or cause? Would that offer greater shelf appeal
and drive incremental purchases?
 What if you could refresh the label design on a regular basis?
Would it increase customer engagement?
 What if you had a cost effective way of providing multi-language labels
that can differentiate by cultural and regional barriers?
 What if you could provide individual product coding for traceability, anti-
counterfeiting, or an occasional consumer prize offering driven to your
web landing page by each product line? Would that increase your
brand effectiveness?
 What if…………………….?

14. PRINT COST IS BASED ON TOTAL QUANTITY ORDERED:
Sku Qty
1 1500
2 1500
Order 100,000 total labels of the same size: 3 500
4 3500
A.Production Option = 1 lot of 100,000 (inventory) Sku Qty 5 2500
1 5,000 6 5,000
2 4,000 7 10,000
B.JIT Option = 10 lots of 10,000 each 3 1,000 8 8,000
4 10,000 9 6,000
Sku Qty 5 2,000 10 1,200
C.Versioning Option = 100 lots of 1000 each 1 10,000 6 500 11 800
2 10,000 7 1,500 12 550
3 10,000 8 20,000 13 6,400
D.Variable Data Option = 100,000 lots of 1 each 4 10,000 9 10,000 14 20,000
5 10,000 10 200 15 10,000
6 10,000 11 1,800 16 5,000
7 10,000 12 14,000 17 4,500
8 10,000 13 10,000 18 550
Simple Formula 9 10,000 14 10,000 19 9,500
Multiple Sku’s + Same Label Size + Different Designs/Text/Bar Code = Same Press Run 10 10,000 15 10,000 20 3,000
100,000 100,000 100,000
What if you could provide…………. What, How & When your customer wants it?

15. YOUR COMPANY WILL BEST BE SERVED THROUGH OUR ENGAGEMENT IF :
 You want to provide what your customer  You prefer to see printed proofs on the actual
wants - when they want it. materials to be used on your product before
committing to a production run.
 You are looking for assurance that what you
see is what you get each time, every time.  You would like to save time by allowing us to
inform you of new material constructions that
 You need flexible and customized solutions for are available for your applications.
each project as a normal course of business.
 You and your company are environmental
 You are more concerned about value to your stewards and are proud to market a positive
customer. „Green‟ image to your customers.
 You value speed to market and the flexibility to
make up to the minute changes and revisions
without long delays.
You will realize solid, cost effective solutions for EVERY step of your product‟s life cycle!

16. Benefits of Becoming our Partner…
 We allow you last minute changes in design, content and quantity for reorders.
 Our Just-In-Time manufacturing allows you options for a Zero, Reduced or Exact inventory that we can assist you in managing.
 Each of your product labels can be individually personalized during a press run without shutting down; saving you time and money.
 We provide the flexibility to print multiple designs in various languages within the same press run at no additional cost and with no minimum
quantity.
 We can give you low cost Prototypes and samples of different design ideas on different material constructions to test market results.
 We provide the “WOW!” factor to your customer with extremely high quality images that are unmatched in traditional print methods.
 We actively participate as a partner for success in design suggestions, material selections and best cost value in quantity breaks.
 We keep you informed of new material constructions that are available for new applications.
 You can market a positive „Green‟ image to your customers.
You will realize solid, cost effective solutions for EVERY step of your product‟s life cycle!

17. “We are, who our customers say we are”
“Our stickers arrived and we LOVE
them! The colors and gloss look
awesome and they are aligned
perfectly. We are thrilled!”
-Production Coordinator

18. Why we do what we do
Mission Statement
Vibrant Graphics exists to provide the private brand
industry with value-added labeling solutions
through state-of-the-art digital print technologies; at
a level of service that exceeds their expectations of
quality, cost, responsiveness, flexibility and
reliability while meeting our profitability goals.

20. It‟s NOT about digital…
– It‟s about the POSSIBILITIES that we provide!
“We provide more than just labels”