1. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require

2. Core Marketing Concepts
Needs, wants, and demands
Target markets, positioning, segmentation
Offerings and brands
Value and satisfaction
Marketing Channels
Supply Chain
Competition
Marketing Environment

3. Demand
This is the wants for specific product backed by
an ability to pay

4. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require

5. science of choosing target
markets and
getting, keeping, and growing
a.
customers.
Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above

6. Marketing Management
Marketing Management is the art and science of
choosing target markets and
getting, keeping, and growing customers through
creating, delivering, and communicating superior
customer value.

7. science of choosing target
markets and
getting, keeping, and growing
a. customers.
Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above

8. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above

9. To acquire the right people in promoting or selling of your product is
part of Promotion.

10. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above

11. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above

12. Warranties is under Product

13. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above

14. 5. What type of marketing
does a Human Resource
Department execute in
a.
company?
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing

15. Internal Marketing is the task of
hiring, training, and motivating
able employees who want to serve
customers well

16. 5. The task of
hiring, training, and motivating
able employees who want to
a.
serve customers well
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing

17. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs

18. 5 types of needs
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs

19. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs

20. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings

21. Marketing Management
Tasks
Develop market strategies and plans
Capture marketing insights
Connect with customers
Build strong brands
Shape market offerings
Deliver value
Communicate value
Create long term growth

22. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings

23. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above

25. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above

26. 9. All are company orientations
except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing

27. Types of Company
Orientation
Production
Selling
Product
Marketing

28. 9. All are company orientations
except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing

29. 10. An amplified voice to
influence public opinion is
a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks

30. New Consumer
Capabilities
A substantial increase in buying power
A greater variety of available goods and services
A great amount of information about practically
anything
Greater ease in interacting and placing and
receiving orders
An ability to compare notes on products and
services
An amplified voice to influence public opinion

31. 10. An amplified voice to
influence public opinion is
a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks