2. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from audience feedback?
How did you use new media technologies in the construction and
research, planning and evaluation stages?
Overall Performance.
4. Video
1. Demonstrates genre characteristics
2. Relationship between music & visual and lyrics &
visual
3. Record Label Demands
4. Voyeuristic treatment of the female body
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5. Demonstrates genre characteristics
The rock genre generally consists of these characteristics:
Lead Singer Shots
Early Character Discovery
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6. Relationship between music & visual and lyrics & visual
These are the link my video create between music & visual and lyrics & visual
Fast paced music coincides with fast cuts
Lip syncing
Visual link with lyrics
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7. Record Label Demands
The record label demands consist of the vast majority of shots
to be of the lead singer for marketing reasons, here my video
demonstrates meeting the demand.
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8. Voyeuristic treatment of the female body
For the song I chose, this wasn’t feasible to implement as the
song is quite depressing thus voyeuristic treatment of the
female body would not be appropriate within the video.
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9. Here are the graphs for three
Shot Breakdown different bands videos and
My one, in comparison mine comes
quite close to the frequency of
shots
Papa Roach, roses on my grave (my version) Rise against, prayer of the refugee
The all American rejects, dirty little secret Rev Theory, Hell yeah
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10. CD
From these
examples we
can see that
the common
covers
consist of
shots from a
live playing
or rebellion.
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11. Original piece
Initially I decided to conform
to the conventions of real
world media products.
After finding out images
needed to be original, I
rethought my design ideas
and what I wanted to achieve.
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12. Challenging
This is the idea I came
up with, one which
challenges the normal
conventions of the
Covers.
Challenging it allowed
me to conform to the
ideas of what make a
CD ‘good’.
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13. What makes a CD ‘Good’
From research I came up with two elements which are key to making a
CD cover ‘good’
1. Recognisability
2.Reflection
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14. Recognisability
Recognisability, by this we mean if it’s likely to be remembered by the
consumer or is it just going to be forgotten.
In my covers instance I think it is unique and quite memorable and stands
out from others, from feedback it was extremely popular with ratings on
average 9/10 and which something would catch their eyes this makes the
CD cover recognisability which in turn can help sell.
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15. Reflection
Reflection, this is where the cover tells the story with just images, it allows
the consumer to know the genre and the type of music to expect.
I think in mine the rose is a reflection of the grave and the effect portrayed
gives a good idea of what the song is about, along with recognisability I think
this is what has made it a very strong cover and an effective one at that.
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16. Website Elements
The key elements which make up a website or that make it ‘good’, are:
Credible Valuable information
Accessibility and usability
Design
Purpose
Domain (N/A)
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17. Credible valuable Information
Using information taken
directly from the
source, (http://www.pap
aroach.com) enabled
me to get credible
valuable information as
it was information which
was true.
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18. Accessibility and usability
In terms of accessibility and usability the website hits these
well, information is in it’s own ‘housing’ making information easy
to see.
The navigation bar shows the current location thus allowing the
consumer know directly where they are.
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19. Design
The design, I think that
the site has a very clear
and stylish design it’s
clean and professional
looking and in my
opinion that makes a
good design
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20. Purpose
Purpose, the purpose of the site is to provide information to the masses regarding
the updates and information on papa roach, with the credible, valuable information
I have on my site I feel it meets this purpose and is accepted as a band website.
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21. How effective is the combination of the main
product and the ancillary tasks?
Video CD
CD Website
Website Video
Video CD Website
22. Link between Video and CD
I think that this creates the best link between my media products, the CD
cover clearly and adequately tells the story of the music video I think
they go together extremely well.
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23. Link Between CD and Website
The link here is quite visible, they are both clean, clear and professional
looking
Documents which makes them have an effective link. The same font use
and the same band logo creates a strong link between them.
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24. Link Between Website and Video
This in my opinion is the worst link, there isn’t much to link the site to the
video par the video being on the site under the video tab, thus making it the
worse link.
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25. Link Between Video, CD and Website
The three media products do link quite well, the
most prominent link is the CD sleeve as this has
strong links with both the website and the
video. As it is something which would be sold in
a shop this makes it an effective way to attract
the consumer to the different media products.
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26. What have you learned from audience feedback?
CD
Video
27. Questions for CD
These are the questions I used for people to give me feedback on my media
product.
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28. Comparison to the target audience
•For the first three questions it allowed me to compare the results with my potential target
audience, I know that people ages between 16 – 24, typically male and into the rock genre
would be my prime audience.
•Sadly there was just one male in the 16-24 category at hand who’s preferred genre was in
pop and r’n'b but despite this he still awarded my CD cover a 10/10.
•Like the music video the people I had at hand were all out of the target audience (par a
few in the age part) so that I couldn’t get perspective of my sleeve from my target
audience, but
•Despite this the general view from the range of the audience was extremely positive
which in fact averaged at a 9/10 this leads me to believe the sleeve is effective in attracting
a wider range of audiences then previously presumed.
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29. General Consensus
•All of the feedback for the video made people feel sad, which as this video is
representing a death I feel this is the correct emotion I wanted people to feel.
•From the music video feedback I also identified that there was a confusion in
the narrative of the story, many were believed that there was a love triangle
due to the late decision to change the story which in effect had a noticeable
effect on the story as it was previously meant to show the grievance of the
main character.
•The majority of people enjoyed the video and enjoyed the array of
shots, despite me not getting the full array I wanted I feel I have achieved my
goal of shot variety.
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30. Improvements
•There wasn’t much feedback in the way of people disliking the video, par two
incidents.
• one which was the violin being out of sync which, I think, was ever so
noticeable as the different speeds the instruments kept playing through the
piece, again if I had time this is something I would tweak and try and get the
violin matched.
• The other bit was about the lighting, I think this in relevance to shots which
were situated outside which I had to edit to make it darker.
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31. Summary
All in all I feel I gained a lot of positive feedback with some corrections
which I would of liked to of corrected to gain the approval of everyone I
got feedback from. I think for future use I will leave more time so I can
go back and re-edit the piece to produce a better music video.
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32. Questions for Video
These are the questions I used for people to give me feedback on my media
product.
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33. Comparison to target audience
•For the first three questions it allowed me to compare the results with my potential target
audience I know that people ages between 16 – 24, typically male and into the rock genre
would be my prime audience.
•Sadly, there was only one male between 16-24 but he was into the pop and r ‘n b genre style
of music . This didn’t pose a problem as he still ranked it 9/10.
•Surprisingly females in the same age category who were also into pop, r ‘n’ b and indie also
found the video to be very good, emotive and well pieced together.
•I also had two older people view the video one male and one female who, again quite
surprisingly, enjoyed the video and wanted to watch it again, which shouldn’t of happened as
they out of the range for my potential target audience.
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34. General Consensus
•The general consensus for the initial thoughts of the sleeve were all
positive.
•From being emotive to a clean design.
•People like it straight away due to the striking image I used which seemed
to paid off and gained positive views of it.
•Sadly all these positive views I cannot comment on the bad points.
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35. Summary
•Everyone’s favourite part was the main image, the rose, again I think this was
due to the link with title of the song. I too like the rose, especially since I took
the picture and edited it.
•There was one or two suggestions for the cover, which was to have the band
shot on the back of the CD , I think blank space kept it clear and sharp rather
then being overloaded with images.
•Overall, surprisingly for feedback on the product there was little to no
critique of the CD cover with all feedback being of a positive nature.
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36. How did you use new media technologies in the
construction and research, planning and
evaluation stages?
Media Technologies
Research and planning
Construction
Evaluation
37. Media technologies
•Photoshop CS4
•Digital Recording Camera
•Flash CS4
•Green Screen
•Final Cut Pro
•DVD
•DSLR Camera
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38. Research and planning
•During the research and planning stage I made use of the internet and a
variety of sites, this can’t really be deemed as new media technologies as it’s
been around for nearly 40 years but it still the best source of information
available to the masses.
•I also made use of DSLR cameras for the researching of locations and
props, this was so I had a visual idea at all times for choosing the location and
props.
•For planning some of the artistic pieces I made use of Photoshop for designs
and Final Cut Pro for video planning
•The majority of pre planning was done by pen and paper, this was the easiest
method of producing my ideas for view.
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39. Construction
During the construction stages of the media products I made heavy use of;
•Photoshop CS4, this was primarily for the CD Sleeve and the website layout
design, as I had used Photoshop in the past for a variety of projects i decided this
would be the best method for constructing my media pieces.
•Flash CS4 for the construction of my website, after the use of Photoshop CS4 to
produce the layout I took advantage of my knowledge in action script to provide
advanced animation effects.
•Final Cut Pro for editing the music video, a non linear editing process, this is one
of the best programmes to use as it is easy to navigate despite the power of the
programme.
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40. Evaluation
•In the evaluation stage, I first did a written essay as I felt this was the best way
to describe everything i had done. I was then informed I needed to make use of
technology to provide a way of showing my evaluation.
•I decided on doing a slideshow as I felt I would be able to produce an advance
slideshow whilst making the presentation professional and clear.
•The main idea of the slideshow is to display key points.
•Making use of transition effects through slides, animation for specific
objects, master slide to set a custom theme throughout the project.
•Using a mix of video and pictures allows an easily understandable format for
the evaluation.
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42. Research and planning
•I feel that this was the strongest area for me, i started off strong and kept
within the deadlines.
•Doing in depth research gave me a lot to work off to produce a music video
in the record label style.
•Planning early and planning along with the research allowed everything to
be concise and keep within specific characteristics.
•Having the strong research allowed me to refer to it when planning rather
then searching around.
•Overall the research and planning went extremely well and I'm pleased with
the productivity increase and the noticeable detail increase compared to my
AS portfolio.
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43. Construction
•The construction stage for me was the worst;
•The video construction took longer then expected and as I had to edit the
entire video myself it took much longer due to me not being able to have
access to the MAC all the time.
•Despite this, I feel I produced an effective piece which displayed the
characteristics I felt I wanted it to produce.
•It also met with the record label demands which because I previously
researched that I knew what they were.
•For construction of the ancillary tasks I feel I performed well, i had drafts
done on time, and all was complete on time. I did run into a problem initially
for my CD cover which lead me to create a better piece which i am proud of.
•The website was fun to make making use of both Photoshop and Flash and
even FCP for my music video, this collaboration of software made for an
effective media piece.
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44. Evaluation
•I initially started did my evaluation as a written essay, but due to being told
this wouldn’t allow me to access the higher marks as i hadn’t made use of
technology I decided to produce this slideshow which makes use of
video, images and animation to which, I think, creates a professional looking
and understandable evaluation
•Making use of the bullet points made sure I used key information and to back
the information up I made use of either images or video of my work which
made the information credible and valuable.
•Having the essay as well made this easier to produce as I had the evaluation
all ready and it was just a matter of picking the key elements out to display to
give the general idea of what I wanted to portray.
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