January 2013.

2. Blank Label Inc.
Find Us At: www.BlankLabel.com
Corporate Offices: 486 Green Street, Cambridge, MA 02139

3. Brand Background 2
Lookbook4
Press7
Trunk Shows 8
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4. Being at your best does not have to be synonymous with
opulent price tags and ostentatious brands. The inspiration
for Blank Label was the realization by bringing together
generationally trained taiors in Shanghai, with the simplest
and best online custom experience, you could build a
bespoke destination for the 21st century. The game-
changer was by cutting out the costs of brick-and-morter
and sales people, one could go direct to the consumer and
deliver a custom luxury at a revolutionary price point.
Founded in Boston in 2008 by Fan Bi, the genesis of a custom was
informed by the time he spent in London and being inspired by the
heritage of custom on Saville Row.
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5. Clients choose house cottons or imported Italian and Japanese specialties. They can customize
their collar or cuff shape to have, as an example, a semi-spread collar and french cuff. Embroidery
is included gratis. All sizing is fully bespoke, and clients can take a seamless sizing survey asking
questions like their jacket size to fit preference. Shirts are are hand cut, hand stitched and hand
pressed in Shanghai which has tailoring culture that dates back to the early 1900s. Turnaround is
between one and four weeks, delivered to your door. Shirts retail from $75 to $165.
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6. Canali Vest and Trousers
Blank Label Mahki French Cuff Shirt ($145)
Church’s Brogues
Michael Kors Tie
Hermes Cufflinks

7. Top Left: Blank Label Byron Shirt with
button-down collar and single button cuffs for
a more business casual tone ($115)
Bottom Left: Blank Label Reagan Shirt with
club collar and french cuffs to present a formal
and established look ($145)
Top Right: Blank Label Ira Shirt with mini
point collar for a modern sophistication ($145)
All shirts are fully bespoke with nine points of
custom measurements: Collar, Sleeve, Chest,
Midsection, Shoulder, Length, Arm Hole,
Bicep, and Cuff.
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8. Hart Schaffner Marx Suit
Blank Label Papersmith Tie ($95)
Brioni Tie

9. New Classic Landon
$80 $145
William Icebergs
$125 $80
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10. Ralph Magnus
$145 $115
Olaf Sunshine Coast
$115 $95
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11. Springfield Montpelier
$115 $115
Boise Cheyenne
$115 $115
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12. S.N.S Herning Caridgan
Blank Label Maddox Shirt ($145)
Canali Tie
Billy Reid Trousers
Allen Edmonds Wingtips

13. “Stylish, well-constructed, and fit “Choose collar, cuffs, pocket
perfectly.” ... monogram and labels can be
- Washington Post’s Slate Magazine
added too.”
- MSNBC
“Blank Label is making it easy
to get that custom-fitted look “Customization at retail prices.”
without the expense of hiring a - New York Times
tailor.”
- American Airlines
“A fraction of what sartorialists
might pay.”
“Consumers can now design their
- BusinessWeek
own custom dress shirts.”
- Huffington Post
In the Press
M A G A Z I N E
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14. Our events team does beer, bourbon
and Blank Label at select corporate
offices, luxury condos, country
clubs, high-end gyms, hotels and
retail stores.
We bring a tailor, stylists and drinks
to boot, delivering the online
experience in person.
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