1. THE RUSSELSMITH
CORPORATE EXPANSION
PROJECT & RETAINING
CORPORATE CORE VALUES

2. CONTENTS
RusselSmith Corporate Expansion Project
 Brief
 Going Multinational
 Target Markets
 Business Development
 Business Structure
Strategic Alliance and our Core Values
 Strategic Alliance
 The RusselSmith Core Values
 Final Note

3. RUSSELSMITH CORPORATE
EXPANSION PROJECT
To date, RusselSmith has experienced constant employee
growth, year after year, which has impacted positively on
the efficiency and effectiveness of the organization. The
group has also achieved a steady and sustainable increase
in revenue.
Based on detailed analysis and strategy reviews, it has
become apparent that the group, as a whole is ready for
strategic global expansion. Our key clients operate on a
global scale, it makes no sense to restrict our operations by
obeying geographical borders.

4. THE RUSSELSMITH CORPORATE
EXPANSION PROJECT
FROM RUSSELSMITH NIGERIA TO
RUSSELSMITH “INTERNATIONAL”
…GOING MULTINATIONAL
We have the capability to operate on a global scale, so lets make it
happen..

5. THE RUSSELSMITH CORPORATE
EXPANSION PROJECT: GOING
MULTINATIONAL
WHY GO MULTINATIONAL?
 To reduce the risk of over dependence on one country by
spreading sales in multiple countries;
 To reach larger economies of scale by selling to more
customers in other countries;
 Immediate identifiable opportunities;
 Aligns with corporate Vision.

6. THE RUSSELSMITH CORPORATE
EXPANSION PROJECT: TARGET
MARKETS
Based on Industry trends, Intelligence reports, Opportunities, Market
analysis and existing/new relationships, RusselSmith has identified the
following target markets for 2013.
AFRICA ASIA AMERICAS MIDDLE EAST
West Africa Singapore United States Abu Dhabi
Nigeria, Ghana, Togo, Angola, Malaysia
Equitorial Guinea, Ivory Thailand
Coast, Mauritania Indonesia
East Africa
Tanzania, Mozambique, Keny
a, Madagascar

7. THE RUSSELSMITH CORPORATE
EXPANSION PROJECT: BUSINESS
DEVELOPMENT PLAN
 Leveraging and improving on the current multicultural
organization with the right
People, Processes, Infrastructure, Experience and Brand
 perception. each market and understanding the specific
Researching
requirements for successful setup and service delivery (e.g
Culture, Government policies, regulatory licenses/permits,
Market cycle phase etc.)
 Piggy Backing on existing Global players (Leveraging &
Building Relationships).
 Forming Alliances with key regional players.

8. BUSINESS DEVELOPMENT PLAN: THE PHASED APPROACH

9. BUSINESS DEVELOPMENT PLAN: SERVICES TURN INTO DIVISIONS
RUSSELSMITH
INTERNATIONAL
DIVISIONS
CRANE & LIFTING PIPELINE MECHANICAL OFFSHORE
ROPE ACCESS
INTEGRITY INTERGRITY INTEGRITY CONSTRUCTION
DIVISION
DIVISION DIVISION DIVISION DIVISION
CONTRACTED
FABRIC JOINT INTEGRITY SURVEY & DATA SUBSEA
RESCUE &
MAINTENANCE MANAGEMENT VERIFICATION ENGINEERING
TRAINING
DIVISION DIVISION DIVISION DIVISION
DIVISION

10. BUSINESS DEV PLAN: BUSINESS DEVELOPMENT STRUCTURE
MD/CEO
GLOBAL BD
DIRECTOR
GLOBAL LEVEL
Global BDM, Global Global
Global BDM, Global BDM,
Crane & Lifting BDM, Fabric BDM, Mechanical
Rope Access Offshore
Integrity Division Maint. Division + Integrity Division +
Division + 1 Construction + 1
+ Subsea . 1 1
REGIONAL LEVEL
BDM, WEST AFRICA BDM, MIDDLE
BDM, EAST AFRICA BDM, ASIA BDM, AMERICA
EAST
BSE, Crane & Lifting BSE, Crane & Lifting BSE, Crane & Lifting BSE, Crane & Lifting BSE, Crane & Lifting BSE, Crane & Lifting
BSE, Fabric Maint. BSE, Fabric Maint. BSE, Fabric Maint. BSE, Fabric Maint. BSE, Fabric Maint. BSE, Fabric Maint.
BSE, Rope Access BSE, Rope Access BSE, Rope Access BSE, Rope Access BSE, Rope Access BSE, Rope Access
BSE, Pipeline BSE, Pipeline BSE, Pipeline BSE, Pipeline BSE, Pipeline BSE, Pipeline
Integrity Integrity Integrity Integrity Integrity Integrity
BSE, Joint integrity BSE, Joint integrity BSE, Joint integrity BSE, Joint integrity BSE, Joint integrity BSE, Joint integrity
NIGERIA GHANA TANZANIA SINGAPORE USA ABU DHABI
COUNTRY/LOCAL LEVEL

11. THE RUSSELSMITH CORPORATE
EXPANSION PROJECT: BUSINESS
STRATEGY & DRIVERS
DIFFERENTIATION THROUGH QUALITY: RusselSmith has
and will continue to use consistent quality service delivery to
differentiate itself in everything we do. This is required in order to
have a competitive advantage in markets that have many
participants offering similar products and services.
MANAGEMENT COMMITMENT
Management’s full commitment to the growth and development
of the organization.

12. RUSSELSMITH
INTERNATIONAL
THE RUSSELSMITH
CORPORATE EXPANSION
PROJECT & STRATEGIC
ALLIANCES : CORE VALUES

13. STRATEGIC ALLIANCE, PARTNERS FOR
SUCCESS
As with any development project, market entry relies on detailed
planning, with an strong emphasis on strategy.
As a group, we intend to enter various markets utilizing our current client
relationships. In order to make the transition seamless, we also plan to
work with key companies, by way of strategic alliance. To ensure the
best possible relationship, a mutually beneficial approach must be
agreed. If our service lines can compliment that of our partners, and
they are willing to assist with market entry through introductions, then as
partners we can introduce both our services to a wider network, on a
global scale.

14. RUSSELSMITH CORE VALUES
Professional Excellence, Integrity and Honesty
in all business dealings with all our stakeholders.
These are our core values. We refuse to loose
our integrity and would rather pass on business
opportunity, if this was a prerequisite.

15. RUSSELSMITH CORE VALUES:
INTEGRITY AND HONESTY
Integrity and honesty are the pillars that can make or destroy any
business. This is important because practicing integrity and
honesty will continue to help RusselSmith in establishing a good
reputation in the international market, enabling the organization to
engage more customers globally and thus growing the company
the ethical way.
An ethical organization of honesty and integrity sets the stage for
high performance and also creates respect and professionalism
from all stake holders.

16. ON A FINAL NOTE
RusselSmith’s Vision of being a World
Class Asset Integrity Management Services
company is just beginning. It can be
achieved with the right people, and the right
partners.
“Coming together is a beginning; Keeping together is
progress; Working together is success.” – Henry Ford