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Untangling The Web: Putting it all together

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Ryan Hanser
Ryan Hanser

April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'

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Untangling the Web: Bringing it all together Ryan Hanser, APR April 15, 2009
Bringing it all together… ,[object Object],[object Object],[object Object]
First, what we’ve heard… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
1. Value of the social Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who do you trust? ,[object Object],[object Object],[object Object],[object Object],[object Object]
All Media are Social ,[object Object]
All Media are Social ,[object Object]
Markets are Conversations ,[object Object],[object Object]
Authentic, useful conversations ,[object Object],[object Object]
But corporations don’t listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Still, “everybody’s doing it” ,[object Object],[object Object]
And many are failing ,[object Object],[object Object]
2. A Suggested Approach ,[object Object],[object Object],[object Object],[object Object]
Highest ROI in social media? ,[object Object]
Strategy: inside out ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: what do you need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: get ready ,[object Object],[object Object],[object Object],[object Object]
Planning (to never stop) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identity (planning)
Research (planning) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration (planning) ,[object Object]
Integration (planning) ,[object Object]
Resources (planning) ,[object Object],[object Object],[object Object],[object Object]
Execution ,[object Object],[object Object],[object Object],[object Object]
3. Measurement that matters ,[object Object],[object Object],[object Object],[object Object]
What matters most to you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For discussion… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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