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2. “Drug Smugglers With Mickey Munday” is an iPhone/iPad mobile video game, available
for any iPhone/iPad (and eventually Android) users to download for free and play at will.
The game will be featuring “FREEMIUM” tactics, meaning the game is free to download and
play, but to get the full experience, a minimum of $10/month will be spent per user.
1/3 of all Apple App revenue is developed through in-game purchases (“Freemium”)
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3. New Breed Games, LLC is a start-up video game development studio, founded in 2011 by
co-producers: Ryan W. McClellan (New Breed Media, KHAOS Records), Kelly Murdock (EA
Games, Activision), and Brian Fitzgerald (Fitzgerald Marketing Group).
The studio will be developing two games over the next two years:
“Precipice” for PC and “Drug Smugglers” for iPhone/iPad.
We are a seedling stage company and currently do not have a budget available to us.
Our needs will be explained during this presentation for your potential investment.
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4. Managing Member: Ryan W. McClellan (CEO, Founder, Producer)
* Founding member of New Breed Games, LLC with 8 years experience in all three major
entertainment/media industries (Music, Film, and Video Games), as well as other Multimedia.
Member: Kelly Murdock (Founder, Consultant)
* Co-Producer under New Breed Games, LLC, with nearly two decades of video game experience
and intense knowledge within the video game industry. He acts as a consultant for our studio.
Member: Brian Fitzgerald (Producer, Marketing/PR)
* Co-Producer under New Breed Games, LLC, with knowledge in both business and marketing/PR.
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5. 47% of mobile gamers are male and 53% are female.
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6. Our target market is Male/Female, Ages 13-35.
Average mobile gamer’s age: 27 years old
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7. Because the numbers severely drop proceeding age 35, we are targeting
only the lower half of the spectrum for the type of game(s) at hand.
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8. Production expenses involve:
• Production: the process of developing the programming, artwork, & sound needed for both game projects
• Marketing: this will include extensive public relations tactics though Brian Fitzgerald (Business/Marketing)
• General: minor payout to administrative roles, cash “on hand” as reserves or for emergency purposes, etc.
• Additional: this includes computer technicians, beta testers, and production assistants, as well as all related fees.
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9. We expect a minimum of 5000 users playing at any given time.
If we require $10/month per user, that accounts for $50,000/month.
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10. Referral Program: players will earn points & bonuses whenever they successfully refer a
customer to our product. If the customer pays for any of our services or in-game purchases,
the one who referred will be given a bonus prize.
Public Relations: we have a resource of over 1,600 video game & entertainment development groups
that we will be submitting press releases to once the game is nearing post-production. Additional (much
larger) magazines will also be submitted to for exposure.
Expo Promotion: every year there are literally dozens of video gaming conventions that draw in crowds
by the hundreds of thousands, including ComiCon and E3 Expo (EA Games’ convention). We will be
making every effort to reserve a booth for 2013.
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11. “Drug Smugglers…” is not the only game in production via our studio. We are also working on a
PC/console game entitled: “Precipice”. The year is 2032, and the Apocalypse has come.
The Undead begin to rise, to conquer the planet and with a solid mission: destroy everything.
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12. Though we only require $15,000 initially to begin development of the iPhone/iPad game, the final count = $25,000 (remainder) +
$25,000 (characters, animations, 3D modeling). This totals $65,000 for the full development of “Drug Smugglers…”
This will be paid back at a 6-12 month Rate-of-Return ($40,000 total
plus 15.00% of net revenue via “Drug Smugglers” for an initial 8 months.
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13. Estimated Sales (Year One)
September 2012 – September 2013 = $377,100.00
Estimated Sales (Year Two)
September 2013 – September 2014 = $1,800,000.00
Estimated Sales (Year Three)
September 2014– September 2015 = $2,000,000.00
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