1. Selling more wine with
Social Media!
How can you leverage
Social media in your
business to not only sell
more wine, but to build
your companies brand
more effectively? Build
yourself a Social Media
Toolbox!

2. Social Media is here, and your
customers are using it!
Facebook has over
19 million users un
the UK and growing!
If Facebook Was A
Country, It Would Be
The World's 4th
Largest

3. First some MYTHS
Facebook is for Kids!
Facebook is not for
people with money!
Facebook can’t
increase sales!

4. Traffic and Time on Site
Traffic Statistics for
Facebook in the UK
and world wide!
Notice average time
on site: 28:20
minutes!!! INSANE!

5. Facebook UK Demographics!

6. What about this Twitter thing?

7. Your Customers are there,
why aren’t you?

8. Now to the Main Event!

9. 3 Simple ways to turn visitors to
your shop into return customers!
First some basic needs:
You need a Twitter account
You need a Facebook FanPage
You need a Company email
address

10. First EMAIL!
Set up a free Gmail Account
Use a user name like:
MyBusinessName@gmail.com
import your mailing list or contacts
into Gmail
Enable BUZZ if it’s not already
USE THIS EMAIL FOR ALL SOCIAL
TOOLS

11. Second Facebook
Fanpage Tips
Set up an account for yourself, the
human that is!
Talk about yourself as a human!!
Then make a “fanpage” for your
business
Use a Company logo for a photo
Invite all your friends!

12. Finally Twitter Tips
Have one account for your business
ex: @TheWineShop
Have an account for each employee
ex: @BobtheGoodEmployee
Link to your website or Facebook fanpage on
your Twitter Profile
Use a Company logo for a photo
Download and install Tweetdeck (google it!)

13. OK, Now what?
Now time to get
Social!
But what does
“social” mean?

14. Social is Easy
Social means, talking,
discussions,
collaboration, learning,
sharing, interacting,
responding, questioning
and more!
It’s about
RELATIONSHIPS

15. So where do we start?
The Beginning,
as I promised 3
simple things
you can do to
sell more wine!

16. #1 - Build your
Facebook Fans

17. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans

18. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans
Allow you to post new products

19. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans
Allow you to post new products
Create events for instore tastings

20. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans
Allow you to post new products
Create events for instore tastings
Create online tastings with Customers

21. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans
Allow you to post new products
Create events for instore tastings
Create online tastings with Customers
Create Loyalty to your store!!!!

22. #1 - Build your
Facebook Fans
Act like a Mailing list with free updates to
Customers/Fans
Allow you to post new products
Create events for instore tastings
Create online tastings with Customers
Create Loyalty to your store!!!!
Make friends with restaurants, or wineries
you like!

23. #2 - Twitter Deals!!!
Build your followers with instore signage:
Offer Special Deals for Followers
Create a Daily/Weekly/Monthly deal
Announce new Products
Offer discounts to anyone who tweets
you!
Retweet information that you find useful!

24. #3 - Offer WIFI in your
Store, or Internet Access!!!
Open Wifi will encourage customers to use the web to
access information about your wines!
Today consumers want to tell their friends what their
doing when they are doing it, including buying wine!
Put up information in your store for people to research
wines
Offer a computer terminal where all the bookmarks are
for your websites, twitter accounts, flickr, youtube, and
others.
Encourage people to use your store to LEARN about wine

25. Was that so hard?

26. Bonus Tips: Make sure to
take notes
Use Youtube to show yourself unboxing exciting new
wines
Use Flickr to show your inventory, employees, and events
Keep a screen in your shop where people can see what
others are saying about you
Give users of Foursquare special benefits
Try out Google Buzz and use it to talk to your customers
Ustream, 12seconds.tv, Youtube
Get listed on: Adegga(share your TN’s here)
Display your links to social media at the checkout
counter!

27. Any Questions?
We’re Catavino
Marketing
We help wineries and
Wine Businesses to
use the internet
better
We’re for hire!!!

28. Thank you for your time!
Ryan Opaz
+34 656 433 063
ryan@catavino.net
www.catavino.net/services