Content marketing isn't as complicated as it may sound. Content is everywhere! You just need to redefine and repurpose it. And once you've transformed your old content into new mega-content marketing materials you'll have all-new channels to drive website traffic, build brand awareness, and generate sales or leads. Here are ten tips to make content marketing easy through content repurposing:

1. TOP 10 TIPS
CONTENT REPURPOSING
MADE EASY

2. TIP #1: DOCS
S T O P S AV I N G T H O U S A N D S
O F . D O C S , . PA G E S O R . T X T F I L E S
A N D S TA R T W R I T I N G E V E R Y T H I N G
AS A DRAFT ON YOUR BLOG.
ONCE IT'S GOT A WORKING
T I T L E , K E Y W O R D TA G S , A N D
GENERAL OUTLINE OF CONTENT
IT'S EASY TO EDIT AND PUBLISH!

3. TIP #2: NOTES
STOP WRITING MEETING NOTES AND
B R A I N S T O R M I N G S E S S I O N S O N PA P E R
AND TYPE IT UP ON YOUR LAPTOP OR
I PA D I N S T E A D . N O W T H AT I T ' S
D I G I TA L , Y O U C A N E A S I LY C O P Y A N D
PA S T E I T T O Y O U R W E B S I T E , S O C I A L
NETWORKS, SELL SHEETS, PRESS
R E L E A S E S , E M A I L S , P R E S E N TAT I O N S ,
NEWSLETTERS, ETC.

4. TIP #3: EMAIL
REPURPOSE EMAILS YOU'VE
W R I T T E N O R R E C E I V E D T H AT
C O N TA I N I N T E R E S T I N G D ATA O R
I N S I G H T F U L I N F O R M AT I O N . E V E N
A PERSONAL ONE-TO-ONE EMAIL
CAN BE TRANSFORMED INTO AN
I N T E R E S T I N G B L O G P O S T.

5. TIP #4: COMMENTS
DON'T JUST COMMENT ON
ARTICLES YOU READ. RESPOND
ON YOUR BLOG OR SOCIAL
NETWORKS. REPURPOSING OTHER
PEOPLE'S CONTENT WITH YOUR
OWN UNIQUE OPINIONS CAN BE
SOME OF THE MOST INTERESTING
P I E C E S O F C O N T E N T.

6. TIP #5: SLIDES
ANY POWERPOINT OR KEYNOTE
P R E S E N TAT I O N D E C K Y O U C R E AT E
SHOULD BE POSTED ON
SLIDESHARE, YOUTUBE, AND
S L I D E R O C K E T. T H E N E M B E D T H E
SLIDE DECK ON YOUR BLOG OR
WEBSITE. THE VISUAL CONTENT IN
P R E S E N TAT I O N S I S O F T E N M O R E
A P P E A L I N G A N D M O R E E A S I LY
S K I M M A B L E T H A N PA R A G R A P H S O F
T E X T.

7. TIP #6: INFOGRAPHICS
I F Y O U H AV E N ' T A L R E A D Y
R E P U R P O S E D Y O U R D ATA A N D / O R
SURVEY RESPONSES INTO AN
INFOGRAPHIC DO SO! BUT
INFOGRAPHIC IMAGES ARE SO 2010.
NOW YOU SHOULD REPURPOSE THE
IMAGES IN YOUR INFOGRAPHIC TO
C R E AT E A N I N F O G R A P H I C V I D E O .

8. TIP #7: PRESS RELEASES
PRESS RELEASES ARE STILL A USEFUL
MEDIUM TO REACH JOURNALISTS
AND GET "PICKED UP" BY "OFFICIAL"
M E D I A C H A N N E L S , B U T T O D AY, Y O U
DON'T NEED THEM! REPURPOSE
YOUR PRESS RELEASE AS A BLOG
POST ON YOUR OWN WEBSITE AND
THEN PUSH IT OUT THROUGH YOUR
SOCIAL NETWORKS.

9. TIP #8: VIDEO
E V E R Y P R E S E N TAT I O N , W E B E X ,
GOTOMEETING OR LIVE DEMO
SHOULD BE RECORDED AND POSTED
ON YOUTUBE OR VIMEO AND THEN
POSTED ON YOUR BLOG WITH INTRO
COPY AND A CALL-TO-ACTION
C O N C L U S I O N . O N LY A P P R O P R I AT E
FOR CURRENT CLIENTS? MAKE IT AN
"UNLISTED" VIDEO, EMBED IT ON A
L A N D I N G PA G E , A N D O N LY G I V E I T
TO YOUR ACCOUNT MANAGERS.

10. TIP #9: BOOKS
C R E AT E A N E B O O K B Y C O M B I N I N G
YOUR BLOG POSTS INTO A THOUGHT
L E A D E R S H I P G U I D E , R E P O R T, O R
W H I T E PA P E R . I F Y O U O W N A M A C ,
YOU CAN EVEN USE APPLE'S IBOOKS
A U T H O R T O C R E AT E A N D P U B L I S H I T
Y O U R S E L F. T H E N R E C O R D S O M E O N E
R E A D I N G Y O U R E B O O K T O C R E AT E A
PODCAST OR AUDIOBOOK.

11. TIP #10: OLD CONTENT
REPURPOSE OLD EVERGREEN
CONTENT BY REPROMOTING IT ON
SOCIAL NETWORKS. JUST BECAUSE
Y O U C R E AT E D A N D P O S T E D I T L A S T
YEAR DOESN'T MEAN IT'S NOT
S T I L L R E L E VA N T O R I N T E R E S T I N G
T O R E A D E R S W H O M AY H A V E N E V E R
SEEN IT A YEAR AGO.

12. For more information:
W W W. R YA N - P R AT T. C O M
@ R YA N P R AT T