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                  http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpg
          http://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg
Chinese Culture
• Communist
• Ministry of Industry and
  Information Technology
  (MIIT) Firewall




                             http://scrapetv.com/News/News%20Pages
                             /Everyone%20Else/images/china%20flag.gif
History
Site Tour
Books/Movies/Music/Location /Douban.fm/9Tap




                                              http://www.douban.com
UserDemographic
•   Female
•   18-34 years old
•   College Educated
•   No Children
•   $30,000-$60,000




                       http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity-
                       Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg
Rankings
• 21st most used site in China.
  – Youku is the only social media site ahead of
    Douban
• 125th globally

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Social Media - Douban

Notas del editor

  1. Bo Yang created the concept of Douban while working in a Starbucks in Beijing. Dr. Yang had majored in Physics in Tsinghua University before he attended University of California at San Diego as a PhD student. Worked as a research scientist at IBM. Later, he returned to China, becoming the CTO of a software company founded by one of his friends. In 2005, Dr. Yang started to create a web 2.0 site for travelling, named Luzong (驴宗), initially a one man project at a Starbucks in Beijing. In a couple of months, however, the site was transformed to what is now known as Douban.com
  2. Breaks Connection
  3. 53 million users
  4. RenRen 23rd