2. History
http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpg
http://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg
3. Chinese Culture
• Communist
• Ministry of Industry and
Information Technology
(MIIT) Firewall
http://scrapetv.com/News/News%20Pages
/Everyone%20Else/images/china%20flag.gif
15. UserDemographic
• Female
• 18-34 years old
• College Educated
• No Children
• $30,000-$60,000
http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity-
Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg
16. Rankings
• 21st most used site in China.
– Youku is the only social media site ahead of
Douban
• 125th globally
Notas del editor
Bo Yang created the concept of Douban while working in a Starbucks in Beijing. Dr. Yang had majored in Physics in Tsinghua University before he attended University of California at San Diego as a PhD student. Worked as a research scientist at IBM. Later, he returned to China, becoming the CTO of a software company founded by one of his friends. In 2005, Dr. Yang started to create a web 2.0 site for travelling, named Luzong (驴宗), initially a one man project at a Starbucks in Beijing. In a couple of months, however, the site was transformed to what is now known as Douban.com