2. The Most Used and Viewed
Live Video Destination in the World
Ustream’s Audience and Reach
Total Streams Unique People U.S. People Avg. Live Video View Mobile & Tablet
per month per month per month Time, US Onsite App Downloads
Source: Quantcast, April 2012 Source: Comscore, March 2012 Source: Comscore, Past 30 Days
Media Icons | Content Producers | Brands | Sports Organizations | U.S. Government

3. Over 200 Million Tweets
happen every day
How do you stand
Over 1 Million links are
shared every 20 minutes
out in a sea of
48 hours of video are
social media
uploaded every minute noise?
Ustream harnesses the massive reach of
social media and channels your communities
to engage with interactive live video content

4. • LIVE creates community conversation
around an event and drives buzz
• Extremely high engagement times for
brand integration and recall
• Allows you to “break the fourth wall” to
create multiple layers of real-time
conversation:
• Talent to Talent On-Screen
• Talent to Online Community
• Online Community Conversation
• Brand Messaging to Online
Community
• A real-time metrics dashboard allows you
to see exactly where your viewers are
watching to enhance real-time messaging
all the way down to the local level
• LIVE video is more enticing than VOD for
consumers because "anything is
possible”

5. Owne
• Targeted
d
Editorial and
Display & In- •Website and/or marketing
Stream Microsite outreach to
• Video • Ustream
Channel, Facebo gain quality
Syndication ok, Twitter, Goo earned
gle+, YouTube placements
Paid Earned

6. Social Stream is a Chat Tool that allows users to interact with live video content via
their established social identities within a single seamless conversation
Check-into a show to alert your Your chat messages
friends and let them know you simultaneously update to your
are here watching! social networks!
Comments in the Social Stream
post directly to your Facebook
wall or appear as Tweets
Social Stream attaches your
custom hashtag and link
and pulls in matching ones
from the Twittersphere…
driving sharing and virality! Protect your brand’s
image: Pre-moderation is
now available!

7. LIKE LOCK Customer Banner
Live Video feed right onto
your Facebook Fanpage
Link to Sponsors /
Application can be added
to as many Facebook Merchandising
pages as you like, and is
able to be continually
used for all your other
events!
VOD Content
Social Stream / Facebook
Chat

8. Ustream has blazed the trail on CE and mobile devices, giving us the largest
reach out of any live streaming company: iOS, Android, Honeycomb & more!

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•
•
•
•
•
•

11. Case Studies

12. State Farm had
exclusivity on all
Uploaded videos display and in-
to YouTube have stream
advertising
1,000,000+
views and
counting!
The event was Total Unique
mentioned in over Total Views Views
972 television Within 48 hrs. 250,000+ 175,000+
news broadcasts!

13. Total Uniques Total Views
Total 1,154,879 2,096,421
Mobile-only Total Uniques Total Views
Total 26,598 50,939
Average View Time
Total 43 minutes

14. Average Comparison to Avg.
Live View Time TV Commercial
Total 10 minutes 20x Longer

15. •
•
•
•

16. •
•
•
•
Mark Ruffalo Fran Drescher Phillipe Cousteau Renee Zellweger Al Gore

17. Ryan Zakeri
Sales and Business
Development
rzakeri@ustream.tv
323.450.4552