Rynda Laurel af83media- MaMA Music Presentation Recap1. Artists & Labels :
TWITTER:
@af83media
@rynda
How to
#mama83 use web-based tools
for Social Media
Content Creation &
Community Management
Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE Presented by Rynda Laurel
Pierre-François YVEN
October 15 & 16, 2010
3. FACEBOOK
#1 for sharing pictures
550 million users worldwide (including 19
million in France) #2 for sharing videos
TWITTER
180 millions users worldwide 600 million search per day
55 million tweets per day
(including 150-200,000 in France)
MYSPACE
95 millions unique viewers in august 2010
Still a reference for all music artists.
#1 for sharing videos in France & worldwide
2nd biggest search engine
© 2010 af83 Tous droits réservés 3
5. THE FAB 5:
Social Media Darlings:
WEBSITE
with FACEBOOK TWITTER
BLOG
and
NEWSLETTER
MYSPACE YOUTUBE
© 2010 af83 Tous droits réservés 5
6. THE FAB 5: Artist Sample
facebook, twitter,
myspace, youtube
WEBSITE FACEBOOK TWITTER
with
BLOG
and
NEWSLETTER
MYSPACE YOUTUBE
© 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 6
7. THE FAB 5: Indie Label Sample
facebook, twitter,
myspace, youtube
WEBSITE FACEBOOK TWITTER
with
BLOG
and
NEWSLETTER
MYSPACE YOUTUBE
© 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 7
8. BUILD A SITE with a BLOG & NEWSLETTER
© 2010 af83 Tous droits réservés 8
9. BUILD A SITE with a BLOG & NEWSLETTER
© 2010 af83 Tous droits réservés 9
10. BUILD A SITE with a BLOG & NEWSLETTER
Rule #1: No flash!
Rule #2: Make a strong front page.
Rule #3: Keep it simple.
Rule #4: Keep it updated.
Rule #5: Make it personal.
Rule #6: Create a community
From Hypebot http://bit.ly/dfgKFf
© 2010 af83 Tous droits réservés 10
16. YOUTUBE
EVENTS
© 2010 af83 Tous droits réservés 16
18. TWITTER: @af83media @rynda #mama83
There are many resources about
Twitter etiquitte and language…
do some research then jump in…
Learn the following:
@reply
RT
RT vs
#hashtags
#MM (Music Monday)
#FF (Follow Friday)
© 2010 af83 Tous droits réservés 18
19. MAKE IT yours…
change design & use a good icon/photo.
THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.
© 2010 af83 Tous droits réservés 19
20. NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.
© 2010 af83 Tous droits réservés 20
21. MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.
© 2010 af83 Tous droits réservés 21
22. (a few)
TWITTER TOOLS
http://oneforty.com/category/Music
TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK
http://twitter.com/goodies/widgets
© 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/ 22
23. (a few)
TWITTER TOOLS
#TFAT
Tweet For A Track:
Viral and tracking tool
© 2010 af83 Tous droits réservés 23
25. © 2010 af83 Tous droits réservés ALL NEW FORMATTING SOON… 25
30. IT’S ALL ABOUT THE PLUG INS…
SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)
FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook
BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/
TWITTER: http://wordpress.org/extend/plugins/twitter-tools/
YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/
AUDIO: http://wordpress.org/extend/plugins/audio-player/
NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/
FLICKR: http://wordpress.org/extend/plugins/flickr-widget/
© 2010 af83 Tous droits réservés 30
32. YouTube: The reference Dailymotion: made in France Viméo: creative & business
Livestream Ustream
Hey!spread TubeMogul
© 2010 af83 Tous droits réservés 32
33. TWITTER: @af83media @rynda #mama83
EXPANDING YOUR REACH
WITH WIDGETS & MARKETING
& TOURING APPS
© 2010 af83 Tous droits réservés 33
35. TWITTER: @af83media @rynda #mama83
TIME SAVERS
MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…
© 2010 af83 Tous droits réservés 35
41. GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!
© 2010 af83 Tous droits réservés 41
46. AUDIENCE
MEASUREMENT
© 2010 af83 Tous droits réservés 46
49. TWITTER: @af83media @rynda #mama83
Numbers are nice but real-time in-real-life
interactions are priceless.
Judge also by your digital downloads, CD &
merch sales, and live shows.
© 2010 af83 Tous droits réservés 49
51. SHARE RELEVENT CONTENT
FACEBOOK «!like!» other artists, comment, engage
TWITTER create Lists, RT, #MM (Music Monday)
SHARE MUSIC: Your own and those artists you like use
blip.fm, song.ly, last.fm, spotify
SHARE BLOGS: Your own and those relevent to your music…
© 2010 af83 Tous droits réservés 51
53. SHARE RELEVENT CONTENT: PHOTO
More then press shots, upload interesting images
FACEBOOK upload from your mobile…
TWITTER use yfrog & Twitpic
PHOTOS: Join Picassa or Flickr
ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING
PHOTOS SO THEY APPEAR IN SEARCH
© 2010 af83 Tous droits réservés 53
54. INTERACT WITH YOUR FANS
FACEBOOK TWITTER MYSPACE YOUTUBE:
~check in daily , answer? & RT, comment on
FAN posts
~once a week engage in real-time with your FANS
© 2010 af83 Tous droits réservés 54
58. GIVE AWAY FREE CONTENT
© 2010 af83 Tous droits réservés In exchange for valuable information and support… 58
59. GOOD RULES FOR SHARING… FROM ARIEL HYATT
Musician’s Social Media Pyramid
GROUP 5. SHINING A LIGHT ON YOURSELF
(AKA SELF PROMOTION)
LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)
SERVINGS (RECOMMENDED FREQUENCY):
1 OUT OF EVERY 10 POSTS
GROUP 3. CURATE CONTENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS
GROUP 4. A PICTURE SAYS 1,000 WORDS
SERVINGS (RECOMMENDED FREQUENCY): 2 - 3
OUT OF EVERY 10 POSTS LIKE: MILK, CHEESE & YOGURT
SERVINGS (RECOMMENDED FREQUENCY):
2 OUT OF EVERY 10 POSTS
GROUP 2: SHINE A LIGHT ON OTHERS
LIKE: FRUITS & VEGETABLES
SERVINGS (RECOMMENDED FREQUENCY):
2-3 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: BREAD, CEREAL, PASTA
SERVINGS (RECOMMENDED FREQUENCY):
3 - 4 OUT OF EVERY 10 POSTS
© 2010 af83 Tous droits réservés 59
60. TWITTER: @af83media @rynda #mama83
REMEMBER:
MUSIC FIRST
BE AUTHENTIC…
DON!’T JUST PROMOTE..
SHARE & ENGAGE
BUILD FANS FOR LIFE
© 2010 af83 Tous droits réservés 60
61. TWITTER:
@af83media
@rynda
#mama83
MERCI!
contact@af83media.com
Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE All background photos by Rynda Laurel
Pierre-François YVEN Artist likeness and screengrabs for informational purposes only…