1. How Rakuten is planning to run
their entire business in English?
s1160083
Hiroyuki Kobayashi
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2. Overview of Rakuten
▸We can online shopping in Rakuten.
▸It is the biggest in Japan.
▸It has over 50 million registered users.
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3. History-1
1997 : MDM built by Mikitani Hiroshi.
“Rakuten Ichiba” started.
1999 : MDM renamed as Rakuten,Inc.
2001 : Rakuten Travel started.
2002 : “Rakuten Super Point Service”
started.
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4. History-2
2004 : Rakuten baseball started as a
professional baseball team.
2005 : Rakuten auction, Inc started.
2009 : Rakuten,Inc contract with
bitWallet,Inc.
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5. Business lineup
▸E-Commerce ▸Credit Card
▸Professional Sports ▸Telecommunications
▸Bank ▸Travel
▸Securities ▸Portal Media
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6. Strategy
▸The state
The Rakuten group has 6,000 employees in
all over the world. About 400 employees
are not Japanese in those people.
Opportunity that Japanese employees
speak English is increasing. The company
is hoping for to speak English.
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7. Strategy
▪Measures to solve
▸Meeting in English
▸Make chance of English Lesson
▸Joint undertaking with another company
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8. Rakuten to acquire France’s
PriceMinister for approximately
€200 million(article)
Japanese e-commerce giant Rakuten
announced that it is buying French e-
commerce website operator PriceMinister
for about €200 million inthis morning.
…an omission of a middle part…
Rakuten and Golden Mediacom are poised to
start a local e-commerce network through
a joint-venture in the second half of
2010.
by Robin Wauters on June 17, 2010
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9. Buy.com Gets Acquired By Japanese
E-Commerce Giant Rakuten For $250
Million(article)
When I covered Rakuten in July last year,
I called it you never heard of the
biggest e-commerce site.
…an omission of a middle part…
Find detail information about rakuten in
our study from last year.
May 20,2010
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10. Reference
http://en.wikipedia.org/wiki/Rakuten
http://corp.rakuten.co.jp/en/company/history.h
http://search.japantimes.co.jp/cgi-bin/nn20100
http://techcrunch.com/2010/05/20/buy-com-gets-
http://eu.techcrunch.com/2010/06/17/rakuten-to
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