Submit the slideshare assignment week7

1. Mc.Donalds Maneuver
s1160132 Shotaro Takeda

2. Outline
● What is Mc.Donald's
● Mc.Donald's History
● What The Donald McDonald
● Price of hamburger
● Different Inner Packaging in China
● Forbidding Maneuver in China
● References

3. What is Mc.Donald's
● Mc.Donald's Corporation is largest chain of
hamburger fast food restaurants in the world,
serving around 64 million customers daily in 119
countries.
● Headquartered in the United States, the
company began in 1940 as a barbecue
restaurant operated by the eponymous Richard
and Maurice McDonald

4. Mc.Donald's History
●The business began in 1940, with a restaurant
opened by brothers Richard and Maurice
McDonald in San Bernardino, California.
● Their introduction of the "Speedee Service
System" in 1948.
Speedee was eventually replaced with Ronald
McDonald by 1967 when the company first filed a
U.S. trademark on a clown shaped man having
puffed out costume legs.

5. What The Donald McDonald
● Donald McDonald is mascot of Mc.Donald's.
His appearance like a funny man.
● "The smile known around the world," Ronald
McDonald is second only to Santa Claus in
terms of recognition. (According to one survey,
96% of all school kids in the United States of
America recognize Ronald (stunning-
stuff.com)).

6. Price of hamburger
●Mc.Dnald's hamburger is 18 yuan. It was
conversion into yen become about 220 yen.
Besides this, Coffee is 4.5 yuan, Tea is 3 yuan,
Cheeseburger is 6 yuan and so on.
● This price is rather expensive in china
restaurant.

7. Premises Expansion
Mc.Donald's open new store value of 200.
●
This value maximum in the past.
Current store no more than value of 1100
●
●In addition, Delivery service stores depending on
440 stores becomes 550 stores

8. Different Inner Packaging in China
●Mc.Donald's holdout calm atmosphere for wide
range of customer needs work as put up a picture
on a wall, put in sofa,set illumination lamp and so
on.
●Above countermeasure is come out with look
luxury as from other fast food stores.

9. Forbidding Maneuver in China
● China Mc.Donald's start deliverly service
between 24 hour ambit area seven minutes by
bike at Beijing.
● Bring on coupon of competition parlor become
price 10% off
● Mc.Donald's focus on between twelve year
and fifteen year because for the future

10. References
●http://blog.goo.ne.jp/hihi64/e/544f6fe38592151e0
215bf71223dbcfb
●http://blog.livedoor.jp/chinamarketing/archives/65
360303.html#