1. How Rakuten is planning to run their
entire business in English?
s1160132 Shotaro Takeda
2. Outline
● What is Rakuten
● Rakuten History
● The Rakuten Group Business 1
● The Rakuten Group Business 2
● English its official language
● Company member Assignment
● Other Company
● References
3. What is Rakuten
● Rakuten operates and manages business to
consumer electronic commerce site, For
example, Rakuten Ichiba, and consumer to
consumer auction site, Rakuten Freemarket.
Its business is centered in Japan
● The Rakuten group has 6,000 employees
globally, of whom about 400 are non-Japanese
4. Rakuten History
● The company was founded in February 1997.
● Rakuten Shopping Mall started operations in
May the same year. In June 1999.
And changed its name to Rakuten.
● In June 2004 it was the second ranked site in
Japan as measured by unique audience.
5. The Rakuten Group Business 1
● E-Commerce Marketplace, managing Japan's
largest online retail marketplace.
q.e. Rakuten Ichiba
● Credit and Payments,credit services including
consumer loan card payment and loans.
q.e. Rakuten Card.
● Portal and Media, managing portal sites—which
act as the gateway to the internet—and
performing other activities.
q.e. Rakuten Broad Band.
6. The Rakuten Group Business 2
●Travel, operating hotel booking and other travel-
related websites and providing other services.
q.e. Rakuten Travel.
●Securities, providing services such as online
securities brokerage.
q.e. Rakuten Securities.
●Professional Sports, managing a professional
baseball team.
q.e. Tohoku Rakuten Golden Eagles
7. English its official language
English is set to become official language of
●
Rakuten.
●Merit
・Management directed at expand their
overseas.
・it becomes that easier to take on foreign citizen
●Rakuten employees are under a lot of pressure to
learn English.
8. Company member Assignment
Rakuten company member should be conform to
●
following things.
・TOEIC score of 700 and above.
・Increase overseas assignment.
・Race with foreign citizen.
etc.
●Demerit
・Amount of proceeds of foreign is too low
percentage. →mean little.
・Huge quantities of cost.
9. Other Company
● Uniqlo
English become official language of company in
2012
● Sharp
Investigative organ take on english.
● Panasonic
Foreign campus recruiting rate become 80
percentage.
