1. How must SONY change its
business strategies for 2010
and beyond?

2. Content
・Introduction
・History
・Problem
・Example of problem
・Strategies
・Solution
・Summary
・More information

3. Introdution
・SONY is one of the biggest electronics maker.
・SONY is the world's largest software maker in the
audio-visuals fields.
・SONY have power of brand in audio-visual equipment
and broadcasting equipment.

4. History
1946 SONY is established by Ibuka Masaru and Morita Akio.
They produced and sold Tape recorder and Transistor radio on
the first time in Japan.
1979 They released WALKMAN (portable audio player)
1994 They released PlayStation(home video game machine)

5. Problem
・SONY faced a few problems in the current market.
・In 2000, Sony lost 399.3 billion yen.
The reason is fierce competition mainly with
Apple Inc. and Samsung Electronics Inc.

6. Example of Problem
・Example of problem
Slowing down of sales and
revenues, cost cuttings, moving factories
in Asia, cooperation between division
and efficient management.

7. Strategies
・SONY have to take measures to solve the
problems.
They should adopt for the next generation.
・So,they produce a strategy, with profit and
benefits which is more closely to everyday
operations.

8. Solution
For solving the problems, SONY should have take
measures.
1.Using its technological know-how for high-end
business and office equipment.
2.Setting up operations in Asian countries by take
advantage of cheap labor and emerging markets,

9. Summary
・SONY have some problems.
This problem is slowing down of sales and revenues,
cost cuttings, moving factories in Asia, cooperation
between division and efficient management.
・For solving this problem, SONY take effective action
against.
1.Setting up operations in Asian countries because their
country is cheap labor and the emerging market.
2.Using its technological know-how.

10. More Information
・SONY
http://en.wikipedia.org/wiki/Sony
・Sony Gets Real, Defines Business Strategy For 2010 And Beyond
www.sonyinsider.com/2009/11/19/sony-gets-real-defines-
business-strategy-for-2010-and-beyond/
・Sony problems and issues
http://www.coursework.
info/University/Business_and_Administrative_studies/Managem
ent_Studies/Sony_problems_and_issues_L848158.html