1. s1170219 Keiko Igarashi

2. I. About Sony
II. Sony’s Four Initiatives
III. Strengthen Profitability of Game Business
IV. Problems about Sony Market
V. Summary

3.  Sony is networked service
businesses.
 Sony has reformed
organizational structure
in order to bolster
profitability and
transform its operations.

4.  Sony establish the new executive
management team for achieving one’s goal in
April of 2010.
 As a result, Sony have been achieved
approximately 80% of Sony’s targeted 330
billion yen of group-wide cost reductions for
the current fiscal year ending March 31, 2010
compared to the previous fiscal year.

5. 1. Target consistent profitability in core hardware
businesses (TV, game and digital imaging).
2. Provide new user experiences integrating
innovative hardware, software and services.
3. Reach out to new customers and develop new
geographic markets.
4. Increase Sony’s focus on environmentally
conscious products and processes.

6.  This page expressed about provide new user
experiences integrating innovative hardware
in four initiatives.
 Sony have strengthen profitability of game
business in view.
 As a tool for achieve a goal, Sony released a
PlayStation Vita.

7.  Vita released at December 17, 2011 by Sony.
 Sony introduce a service to deliver a game
and so on.

8.  The current market that Sony has serious
reservations about security.
 Sony have let out private information of
PlayStation Network user at April, 2011.
 The following URL is source about this new.
http://en.wikipedia.org/wiki/PlayStation_Network_outage
http://www.zdnet.co.uk/news/security-
management/2011/06/01/sony-playstation-store-to-reopen-
this-week-40092950/

9.  Sony have been achieved approximately 80%
of Sony’s targeted 330 billion yen of group-
wide cost reductions for the current fiscal
year ending March 31, 2010 compared to the
previous fiscal year.
 Sony have strengthen profitability of game
business in view.

10.  As a tool for achieve a goal, Sony released a
PlayStation Vita.
 Sony introduce a service to deliver a game
and so on.
 But, the current market that Sony has serious
reservations about security.