1. How must SONY change its
business strategies for 2010 and
beyond?
s1180023 Kentaro Sekine

2. Outline
● Introduction
● Background
● Methods
● Summary
● References

3. Introduction
● Sony is an electric machine equipment
manufacturer that represents Japan.
● It is the biggest business in the world in AV
equipment field.
● Sony is a famous brand of the world, and the
enterprise that comprises the enterprise of the
entertainment and finance.

4. Background
● After achieving the cost reduction at a present
end of the fiscal year, Sony doesn't have
advancement.
● This is not good for Sony. So, some policies are
executed to improve the profitability.

5. Method - 1
● It aims at a consistent profitability by the
business of the television and the game.
● The position of the business market of the LCD
television has lowered. A new display is
developed with proprietary Sony devices.

6. Method - 2
● Reformative hardware and software are
integrated.
● There are 30 million person or more account
registered in the PlayStation@Network service.
The service tie on other consumer electronics
and networks is expanded by using this.

7. Method - 3
● To obtain the new client, the market is
developed worldwide.
● It keeps investing around the BRIC country that
becomes basic of the new client.
● The BRIC country is Brazil, Russia, India, and
China.

8. Method - 4
● It is focused on the product of Sony considered
on an environmental side.
● Carbon-dioxide emissions and power
consumption of the Sony product are reduced.

9. Summary
● Sony executes additional policies as centering
four initiatives.
● This presses further growth of Sony, and there
is an effect of improving the profitability.

10. References
● http://www.sonyinsider.com/2009/11/19/sony-gets-re
● http://ja.wikipedia.org/wiki/%E3%82%BD%E3%83%
● http://www.sonykigyo.jp/