1. How Mc.Donalds run their
business in China?
s1180023 Kentaro Sekine

2. Outline
● Introduction
● Drive thru
● Problem
● Strategy in East Asia
● Present Mc.Donalds market
● Summary
● Reference

3. Introduction
● McDonald's entered China in 1990 with its first
restaurant in Shenzhen.
● McDonald in China has grown up steadily since
then.
● It grew up to the market with 960 restaurants
and over 60000 employees in 2008.

4. Drive thru
● Drive thru was a new concept for Chinese.
● These streets were clogged with bicycles when
McDonald’s first opened in China in 1990.
● There are a lot of Chinese who doesn't know
drive thru, and it is necessary to devise the
method of recognizing drive thru.

5. Problem
● Recently, it has been known to use chicken
which is made an overmedication from
McDonald in China.
● It is a big problem and was reported because
McDonald in Japan also was using chicken
from China.

6. Problem
● Information on the enterprise in China that
Japan was importing was not answered at all.
● In addition, the attitude that McDonald in Japan
had disregarded the accountability was shown.
● The impression of McDonald in East Asia has
worsened very much after this problem.

7. Strategy in East Asia
● McDonald in East Asia might have lost trust of
this problem.
● It is necessary to think about the strategy to
regain trust.
● The price of the hamburger is raised as one of
the strategies.
● The influence of the sales decrease is a little
because there are a lot of repeat customers of
typical food like the hamburger.

8. Present Mc.Donalds market
● McDonald increased sales by developing of the
new item and cutting the price of the hamburger
for 8 years, but it is not possible to increase
sales 12 months from last year more
continuously.
● McDonald tries to raise a little the price of
repeat customer's a lot of commodities and to
increase sales now.

9. Summary
● The business has succeeded very much after
McDonald in China is opened in 1990.
● However, the chicken problem of China
occurred including McDonald in Japan recently.
● The McDonald market in East Asia should
make various strategies for the development in
the future, and increase the number of repeat
customers.

10. Reference
● http://www.icmrindia.org/casestudies/catalogue/Bus
● http://www.nbcnews.com/id/26226387/ns/business-
● http://www.mynewsjapan.com/reports/1760