Submit the Slideshare Assignment for Week 4

1. How Amazon
Business Works
by s1190178

2. Amazon.com Basics
● Amazon is online shop of leading.
Amazon.com sells a variety of products that
almost anything else you might want to buy.
● The marketing techniques that Amazon
employs to personalize experience that you
have accessed Amazon.com are the best
example of the company's overall approach
to sales.

3. Amazon Technology
● The massive technology core that keeps
Amazon running is entirely Linux-based.
● Amazon's technology architecture handles
the millions datas of marketing.
So Amanzon uses a huge servers, CPUs,
database softwares, etc..

4. Amazon Technology
● In the 2003 holiday season, Amazon
processed 1 million shipments and
20 million inventory updates in one day.
● Amazon employs the Netscape Secure
Commerce Server using the SSL protocol for
protecting the customer's credit-card
number, address, e-mail address, account's
password, etc..

5. Amazon E-commerce
● Amazon.com has always sold goods out of
its own warehouses. In addition, Amazon
has branched out into additional product
areas and the third-party sales.
● Third-party sellers can sell only new goods
but also sell used goods.

6. Amazon E-commerce
● In addition, another sales channel called
Amazon Advantage is a place where people
can sell new books, CDs, etc. directly from
the Amazon warehouse instead of from their
home or store.
● Through Amazon's Associate Program,
people who have a Web site can post a link
to Amazon.com and earn some money.

7. Amazon Tools,
Marketing and Community
● Amazon's marketing structure is based on
cost-efficiency and self-promotion.
● Amazon's customer tracking system is useful
for recommending other products that is
rated
the products you've purchased.
● A recent development for customer tracking
collects informations on people who have

8. Amazon Tools,
Marketing and Community
● People write their own reviews,
recommendations and lists that based on
Amazon's product offerings and share them
with all of Amazon.com.
● Amazon has funded search engine that has
full search capabilities, easily accessible
personal search history, etc..