The ColaLife business model explained with annotated pictures from the field. November 2012.

1. The ColaLife Business Model in pictures

2. We have designed a 4g/200ml sachet of ORS for the home treatment of diarrhoea and
this is now being manufactured in Zambia. We believe this is an ‘Africa first’.

3. Kit Yamoyo assembly in Zambia using British made equipment.

4. British designed, and manufactured, Kit Yamoyo packaging in store at Pharmanova.
This packaging is a triple finalist in the UK Packaging Awards (14/11/12):
best innovation, best new concept and best CSR initiative.

5. Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.

6. We are paying the para-statal, Medical Stores Limited, who are seeking to become
‘more private sector’, to deliver Kit Yamoyos to Coca-Cola wholesalers in Katete &
Kalomo districts.

7. Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kits
from the project and make a 20% profit on sales to retailers.

8. Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Cola
wholesaler) when they visit the district town for other supplies.

9. Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make a
profit of 35% on the sale of Kit Yamoyos but care-givers get a product the majority can
afford.

10. Care-givers get access to a life-saving product close to home.

11. ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;
to deliver a Special Offer (50% off your next purchase); to allow promoters to activate
vouchers before distribution and for voucher redemption by retailers.

12. The Kit Yamoyo is an innovative product. The packaging is a measure for making the
ORS, it is a mixing device, a storage device and a cup. The ORS sachets make up an
amount of ORS that is appropriate for the home treatment of diarrhoea.

13. The other components of
this briefing are:
• An endorsement of the
project by the Hon Minister
of Health Dr Joseph Kasonde
(35 sec video)
>> http://youtu.be/-QFY2EkZR_E
• A demonstration of the Kit
Yamoyo product by Simon
Berry (6 min video)
>> http://youtu.be/C9w1IN2Gq0c
Contact details:
simon@colalife.org +260 9755 72175

14. Image credits
Slide 1 and 8 – Elias Lungu
Slide 10 and 11 – Claire Ward
Kit Yamoyo pictures on slides 4 and 12 – Simon Berry with graphic design by Guy Godfree
All others – Simon Berry