A presentation given by Dr. Cheryl E. Ball on September 4, 2010, at the Academic Literacies conference in Lille, France. In this presentation, I discuss an undergraduate writing class where students learn to read, peer review, and write their own digital scholarship that draws on multiple media and modes of production (audio, video, graphics, written text, HTML, etc.) to enact their arguments. I describe how students transfer their alphabetic writing processes to multimedia, using example projects and reflections to show their learning.