To introduce the DS brand to the Chinese market and build its image as a chic and stylish car manufacturer, DS chose ELLE China as its media partner for its 1st wave of communication.
ELLE offered a vast and integrated 360° multi media campaign organised in 3 phases: a photo shoot in Paris, Paris Fashion Week attendance and ELLE Style Awards*sponsorship.
*ELLE Style Awards: The ELLE Style Awards is an internationally renowned annual fashion event. ELLE Style Awards are awarded to the most exceptional people and to the most outstanding products in fashion, art, culture and show business.
3. # Premium online formats
# Editorial Content
# Videos on ELLE TV
# Photo Shoot
# Advertorial
# Editorial Content
# DS visibility
4. To associate DS’ brand image with the chic and stylish spirit of Paris, ELLE produced a photo shoot with the DS 3 & models.
5. Sun Li, a famous Chinese TV actress, was the face of DS’1st wave of communication.
To build its image as a stylish and chic car, DS was the official car for Sun Li and the ELLE team during Paris Fashion week.
6. Sun Li, a famous Chinese TV actress, was the face of DS’s 1st wave of communication.
To build its image as a stylish and chic car, DS became the official car for Sun Li and the ELLE team during Paris Fashion week.
Special report
with articles and
photos
Photos and
editorial on Weibo
7. After Paris Fashion Week, DS continued its collaboration with ELLE. DS’ latest luxury models were the sponsors and official vehicles
for the ELLE Style Awards.
Campaign platform: print, online, out of home, social
networks
8. After Paris Fashion Week, DS continued its collaboration with ELLE. DS’ latest luxury models were the sponsors and official vehicles
for the ELLE Style Awards.
On ELLE Style Award mini site,
linked to the DS website
