Sales & Marketing Alignment: How to Synergize for Success
Hindustan Moters
1. H INDUSTAN M OTORS S TRUGGLE F OR S URVIVAL Sabiha sultana Presented by
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12. S egment C omparison Segment and Brands (All models available in different variants) Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hours to make a car. Maruti Zen Maruti Wagon-R Maruti Vitara Maruti Versa Maruti Swift Maruti Suzuki SX4 Maruti Omni Maruti Gypsy King Maruti Grand Vitara XL-7 Maruti Esteem Maruti Baleno Maruti Alto Maruti 800 Four Wheelers Brands Products
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16. 20.8 -615.8 -277.8 479.5 Adjusted PAT 210.5 7 407 85.9 Extraordinary items/Prior year adj. 0.9 1 0.8 89.5 Provision for taxation -188.8 -621.8 -281.7 483.1 PBT 452.5 429.4 320.5 249.6 Depreciation 263.7 -192.4 38.8 732.6 PBDT 1,001.30 1,082.10 834.6 583.2 Interest &finance changes 1,265.00 889.7 873.3 1,315.80 PBIDT 13,712.40 14,195.80 11,423.96 8,809.10 Cost of sales 1,608.10 1,652.00 1,588.40 1,305.20 Other expenses 5.8 11.6 21.8 12.1 Advertising/promotion/public 2.669 279.2 224.2 236.1 Power & Fuel 1,558.60 1,545.60 1,463.40 1,393.30 Employee cost 10,272.90 10,707.30 8,126.20 5,864.40 Cost of material 14.977.4 15,085.50 12,297.30 10,124.90 Total income Mar-2001 Mar-2000 Mar-1999 Mar-1998 HMFINANCIAL PERFORMANCE
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28. Car Design HM’s design was not aesthetic and even failed in aerodynamic designs. Car was not up-to the mark in design and performance compared to other segments of its competitors in the market.