juSTa Hotels & Resorts is a chain of Small Luxury Hotels in India with hotels in New Delhi, Gurgaon, Hyderabad, Bangalore, Goa Barmer (Rajasthan) and resorts in Udaipur & Chittorgarh (Rajasthan) and Trasi (Karnataka). Each hotel offers a unique experience hand crafted by Deepika Govind - India's leading fashion designer. Our hotels, with less than 50 rooms each, are geared to give you personalized service and a unique experience.

2. Vision
• To provide an upscale, luxury Hotels & Resorts brand which appeals to
both the business and leisure travelers.
• A First-Class international hotel epitomizing elegant living in a residential
setting.
• To be a hospitality company, with a twenty hotels in our portfolio over the
next three years
• To create “A Small Luxury Hotel” space in India on the European model
• To be the preferred employer of smart, young & talented individuals

3. CORPORATE VALUES
At jüSTa Hotels & Resorts, the corporate values are much more than a
programme or a policy – they define who we are and inform the decisions we
make.
The company’s guiding principle is the Golden Rule – to treat others as we wish
to be treated ourselves.
Strive for an environment, which has a positive influence & has a long-lasting
impact on both the sphere of operations & our people. This is integral to our
success as a company.
We act in a manner consistent with our corporate values, jüSTa Hotels &
Resorts, will continue to seek opportunities to enrich and contribute positively.

4. Our Code of Conduct
• Ethical Business
• Teamwork
• Customer first
• Two-way communication with our people
• Safety Security and be positively proactive towards the
Environment
• Compliant with all statutory requirement

5. About Us
• The chain has been founded by Mr. Ashish Vohra (CEO & Founder) in the
year August 2005.
• He is supported by a management team comprising of young professionals
who have worked in India’s finest hotels, namely The Oberoi Group, The
Hyatt, etc. They have a combined experience of over 70 years.
• We currently operate 13 hotels in 9 cities which are Bangalore, New Delhi,
Hyderabad, Gurgaon, Udaipur, Chittorgarh, Barmer, Goa & Trasi, with a
total of 340 keys and comprising of over 350 personnel across the group.
• The Group was earlier called The Residence Group of Hotels which is
now re-branded to jüSTa Hotels & Resorts.

6. Ashish Vohra
Founder & CEO
A. Khan
Head of Finance & HR
SALES
Rohit Katyal
Head of Sales
National Capital Region
Jaya Kumar
Head of Sales
Hyderabad & Gujarat
Sachin Mahesh
Head of Sales
Bangalore, Mumbai & Chennai
OPERATIONS
UB Srivastava
Head of Rajasthan
Naveen Vishen
Head of Operations
National Capital Region
KS Thimmaiah
Head of Operations
Bangalore
Narayan Rao
Head of Operations
Goa & Turtlebay
Corporate Structure
Vikas Lal Sharma
General Manager
The Jehan, New Delhi

7. Ashish Vohra-Founder &CEO
• With over 20 years of work experience, with the Oberoi Hotels & Resorts,
he has handled key position like Regional Director – Northern Region,
Director of Marketing and Brand Development.
• He specialises is in the field of Marketing, Sales, Strategy and Finance
• The company was founded on15th August, 2005.
• The company has grown organically & has a mix of own hotels, Revenue
share and Management contract model in the portfolio.
• The company is set to expand to three new cities in the next two years and
hopefully go seek funding for future plans

8. Deepika Govind - Head of Interiors & Design
• A leading Fashion designer, whose signature can be see across the Hotel
Interiors for jüSTa Hotels & Resorts
• All the fabrics are woven and only natural materials
• Most of the hotel product like lamps, furniture, bed-throw, cushion covers,
curtains, upholstery are curated especially for the chain
• All the Art, which is an intrinsic part of the signature is selected by her
• All the hotels have their own signature design concepts for differentiation -
www.deepikagovind.com

9. Reshmi Sen – VP (Training and HR)
Reshmi Sen has been with hospitality industry for over 13 years.
She has served in various capacities to gain in-depth understanding of the
operations, from food & beverage management to learning & development
consulting with The Oberoi Group, The Radisson etc.
She joined the group in 2008 & since, has been instrumental in talent
management & acquisition.
Her skill in conceptualizing, developing & executing learning modules in a
practical manner have helped us set high standards of excellence.
The employee engagement quotient has significantly increased under her
tutelage.

10. Brand -jüSTa
The jüSTa brand stands for a new experience in hospitality.
jüSTa : A Sanskrit name with an International Stature and a sound of exotic,
as well as luxury .The Sanskrit meaning is “Welcome”, extended meaning
is Welcome to your Home. Enhanced by the design this name becomes an
experience and adventure.

11. Brand Platform
 JüSTa delivers an outstanding, luxurious and personalized experience for
the new generation of business travellers who are proud of there culture and
busy in building the future of India
 jüSTa believes that “Art,” is the ultimate expression of India’s culture &
gives it center-stage, thus positioning it at the core of the jüSTa experience
 jüSTa redefines the traditional luxury codes with the grand atmosphere,
personalised service and exquisite its fabrics across spaces, interspersed with
Art
 The path of this new India, is in the hand of the current generation
reiterating their pasts & taking it forward to levels, hitherto unimagined

12. The Logo:
The Logo
 A tree which stands for life, eternity, shelter with giving and our brand value
green. Made by a young talented painter named Mrinal Dey from
Shantineketan. The colours of the rainbow depict the various hues in the form of
art and fabrics we have used.
Brand Ambition
• Everything comes to life through Art
• Develop an inspirational Indian brand, which become aspirational, delivering an
outstanding contemporary experience. In this clutter of International and local
brands, we would like to stand out with our aspiration Indian identity

13. Brand Pillars jüSTa The Residence
• Luxury
• Contemporary
• Green
• Indian

14. jüSTa-Views
jüSTa Views - Luxury
• Intimate indulging areas Cultured (art minded)environment and impressive soft
natural light, private gardens and water ponds, luxurious tactile and olfactory
sensations (silk, extreme comfort…)
• Natural material used in silk curtains, jacquard weave duvets, 450 thread-count
bed sheets, 350 gsm towels from fine cotton and Ayurvedic toiletries etc.
• Every detail has been treated with an aesthetics sense, transcending
functionality, transforming the daily experience into something extremely
pleasurable. This lifestyle is supported by a wide range of services
• Everything is seamless and efficient yet immensely comfortable.

15. jüSTa views on Indian Art and Culture
jüSTa View on Art
• At jüSTa, Art is much more then décor
• jüSTa believes that Art is the ultimate expression of culture
• At jüSTa, each piece of Art reflects a dimension of Indian culture, both
traditional or emerging
• Unique art pieces are fully integrated into the jüSTa experiences, they are
distinctive signature elements

16. jüSTa Goes Green
jüSTa views - Green
• It isolates you from the busy outside world.
• It creates a luxurious haven.
• Green is the thread throughout the experience of jüSTa

17. jüSTa – Views on Contemporary India
• Every thing is seamless and efficient yet, immensely comfortable.
• Every detail has been treated with an aesthetic sense, transcending
functionality, transforming the daily experience into something extremely
pleasurable with in India touch and warmth.
• Lavish intimate experiences

18. jüSTa Experience, Look and Feel
• jüSTa offers a variety of rich moments, alternating the standard experience
of the public spaces with the indulgent comfort of the intimate areas. jüSTa
subtly balances the grand and the intimate to deliver a true luxury
experience.
• In public areas, its about "how it looks & feels“: intimate spaces,
outstanding pieces of art… Whereas in the private areas, the emphasis is on
"how it feels & looks”: lavish materials, exquisite smells…

19. jüSTa Design Philosophy
• Art inspired and focused, it believes that Art is the unifier of Traditional
and Modern India
• Individualistic, crafted gradation of colors, luminous, environment friendly
• The design philosophy has been all about balance- Colour, Form,
Proportion, Scale, Light, Art and the juxtaposition of the old and the new
• Our effort is to use materials and techniques that illustrate the concept of
layering, textures, mystery, unveiling etc.,
• The Textiles used have a sense of contemporary yet ornate, opulent yet
intensive. An adherence to classic styles, (hence, timeless), with an
unexpected twist or surprise detailing.

20. Art is the voice of these changing Times
INDIA is living in intense, creative times of change & energy. Where is the brand
which would fully reflect these rich times? What is LUXURY in India today?
Could it be a new type of luxury with roots in both yesterday and tomorrow? What
if the ultimate luxury was about Connection to the Soul?
We believe a new star is born in India, which expresses its spirit through ART, as a
bridge between cultures, regions and times. Aspiring to provide new experiences
through which art is found not only within the hotelier’s craft but also through
REINTERPRETATIONS of classis designs by modern artists
The new Brand seeks to offer international five star standards infused with ‘SPIRIT
of India’ expressed by Indian Art as well as the reinterpretations of rituals as ‘Art
of hospitality’.
The changing time is magnified as an ‘Artist-Hotelier’s’ evolving vision, thanks to
the talent & voices of seasonally showcased local artists. We spires to offer a
feeling of ‘ home to the soul’ thanks to NEW PERSPECTIVES on Indian art and
beauty and perpetual reinventions of traditions in a kind of ‘bridge’ through time.

22. Competitive Advantage
• Product differentiation with luxurious yet comfortable, interiors, with
attention to detail and service delivery.
• Cost leadership through smart sourcing of better quality products.
• Customizing and packaging our services to suit the requirements of our
guests.
• An excellent alternative to the high priced Luxury hotels.

23. What We Believe We Are Known For
Our Traits:
• Speed
• Simplicity
• Self Confidence
• Innovation
• Passion for excellence
• Customer delight

24. Brand Values
– Stylish Design but inward focused
– Technology driven
– Attention to detail
– Respect for privacy with warmth and concern
We follow the basics:
The focus is on ensuring that everything that touches the guest body,
required for a good nights’ sleep, should be of Oberoi Hotels standard
or even better quality.
We use Snoozer mattresses, Abhishek industries towels, Herb-line
toiletries, Micro fiber pillows of the same quality as used by Oberoi
Hotels, we use 500 thread count bed sheets, Duvet cover, Pillow
covers, etc.

25. Design Concept
• Straight lines
• Clean
• Comfortable
• Accent on color, form and light to be the focal point
• Minimalist
• Modern and Contemporary
• Uniform and fabrics reflect this philosophy
• Earthy, muted Colors
• Indo (Indian Warmth) Western (Efficiencies)
• Delivering a multi design experience
• Understated in general
• Created our own signature style in our class
• Energy efficient and Easy to maintain

26. Product Specification - Across the group
• Wi-Fi Internet connectivity
• World Class Mattresses – Snoozer brand of Mattresses
• Large rooms – 300 square feet
• Writing tables with Table Lamp
• Comfort Sofa and a reading chair mostly cotton Lines or Silk Linen, Curtains are all silk
• LCD Television wherever possible with digital Satellite TV connections
• Electronic Safe with number lock
• Multi-cuisine Restaurant
• Board Room, Meeting & Conference Rooms with A/V Equipment
• Laundry service-Same day express delivery service also available
• Auto Power Back up and 24 hour hot water supply
• Central or Split Air-conditioning
• Medium Size Lobby with sit down check in 24 hour check in check out facility
• Concierge Services, Transport with Car Rentals & own drivers
• Mini Bar, Bathroom slippers, TCMF, Wooden and Satin Hangers, Shoe Miette, Shoe Horn
• 350 thread count linen for Bed sheets; Jacquard Duvets cover 400 thread count;
• High quality bath linen, face/bath/hand towels - 400 GSM and above
• Herb-line toiletries bath amenities
• Seated Reception Counters with Lobby Furniture/Lounge facility
• Round the clock room Service; American Buffet breakfast with live egg counter;

27. Operations Overview

28. Operations
• At jüSTa Hotels & Resort, the focus is completely on guest comfort,
experience and memories.
• We endeavour to make our services ‘guest oriented’ and not ‘process
oriented’. This is an expression of our guiding principle ‘to treat others as
you wish to be treated’
• Our exceptional team is carefully selected to reflect our core values and
each trained to these values for excellence in service to the guests.
• Attention to detail, eliminating wastage and our quality assurance reflects
in our guest feedback and our profit efficiencies.
• Our team is encouraged to share immediate feedback to enhance and
constantly improve guest experiences.

29. Operations Strength
• Training of each team member to focus on personalization and ‘take
decisions’ towards improving guest experiences
• Simple and well set Standard Operation Procedures
• Profiling of all arrivals for ‘personalization on plate’ looking at seasonality
and quality of ingredients available
• Accurate guest experience and feedback monitoring programs translating
scores to compare to high numeric benchmarks
• Clear cost and profit efficiencies for each operational area resulting in high
quality, eliminate waste and improving / continuing high margins for owner
• Team encouraged to establish / cement relationships with guest across all
levels
• High teamwork across all our departments and hotels
• Monitoring employee satisfaction scores to ensure high motivation and
team spirit

30. Our Achievements so far
 All hotels are profit making ventures
 A choice of 13 hotels, resorts & convention cetnre in nine years time frame
 Most of our Hotel are in the top 25 hotels on Trip Advisor - 3 hotels have won the
Tripadvisor Travelers Choice Award, 3 hotels have won the HDFC Bank Award.
 Almost 22% of our business is through the electronic channels & this is to be increased to
30%.
 Environment, Safety, Security cleared by companies such as US Security Services, IBM,
GE, Toyota, Volvo, Philips, etc
 Preferred Partners on International web sites like Expedia, Booking .com, Gulliver travels,
Makemytrip.com, etc
 Noted personalities such Sunita Williams, Azim Premji, Virat Kohli & Aravinda D’Silva
etc. have stayed at our hotels across the country
 Best in class and an excellent alternative to the high priced luxury hotels

31. Strength
• Management drawn from reputed hotels chains
• Understanding and delivery of customer requirements
• Pro-active and innovative approach
• Able to revenue manage and create higher demand for our hotels through
our large network of Sales and Marketing professionals across 6 cities
• Approved hotels for a large number of multinational and public sector
companies
• Key relationships with large corporate Houses like IBM, Motorola, GE,
Nike, HDFC Bank, BHEL, NTPC, ICICI Bank, etc.

32. jüSTa Services

33. Asset Optimization & Advisory Services
• jüSTa Asset Optimization and Advisory Services aims to assist Hotel
Owners to achieve Optimization of their investment.
• We offer comprehensive end to end services from Asset Planning,
Development, Brand Compliance, Operations Set up & Monitoring of
Hotel Operations.
• We also offer ‘tailor made’ services to existing Hotels for Upgrading,
Brand associations or continuity of Independent Operations with improved
efficiency & preparedness for competition

34. Why Asset Optimization & Advisory Services?
• Hotels require :
High Investment
Complex Development Plan & Execution
 Established Standard Operation Procedures
 Well trained Human Resource & Management
• It also requires constant Assessment, integration and placement across
multiple marketing platforms & market segments to ensure right market
share at the right price.
• This requires experienced professionals in each hotel field to develop
solutions, implement and monitor to ensure desired efficiency for Asset
Optimization.

35. Our Services
Asset Owning Company
jüSTa Asset Optimizing
Services
Development
& Project
Market
Share, P&L
Optimization
Services
Operation
Advisory

36. Development & Project
1. Consultants Review:
provide review for finalization of
Hotel consultants, scope of work
& fees
2. Design Review:
review of project design to
ensure compliance to Brand
standards, work flows, energy
efficiency, non duplication of
services, assisting in brand
compliance waiver, if required.
3. Project Budget:
review of project budgets for
improved returns.
4. Design Compliance Review:
during project execution &
provide solutions on ‘site issues’,
if any, to ensure brand
compliance.
5. Pre Opening Services:
Preparation of Operation
equipment, Pre opening & Market
launch Budgets based on
operations review, launch period
& competition bench marking

37. Market Share, P&L Optimization Services
1. Market Review & Pricing Strategy: analysis of competition review,
demand drivers & market segments in the competitive market to arrive at
Pricing strategy for all services.
2. Business Plan Documentation: facilitate this critical exercise to finalize
documentation to set key Hotel targets and the path to achieve them.
3. Revenue & Costs – P&L optimization: facilitate overall revenue & cost
planning to drive incremental revenues, benchmarking costs & eliminating
wastage for improved profits.

38. Operation Advisory
1. Standard Operating Procedures: Assisting Executive Team in formation of
SOP’s to align Hotel processes with Brand & ensuring consistency in services
2. HR Consulting, Training & Development: Assisting Executive Team to
prepare:
1. Initial manpower requirement & HR cost budgets.
2. Training modules for SOP’s.
3. Customer Satisfaction and to maintain high order of guest services
3. Operating Audits: to monitor compliance of all SOPs & Brand standards
4. Guest Satisfaction Monitoring & SOP realignment: develop customized
guest satisfaction trackers & provide scores for monthly & annual monitoring
of guest satisfaction
5. Mystery Shopping: independent & periodic ‘mystery shopping’ to monitor
SOP’s.

39. Notable Achievements & Milestones
• Winner of the Tripadvisor Travelers Choice Awards for the following
hotels:
– jüSTa MG Road, Bangalore 2013
– jüSTa Off MG Road, Bangalore 2013
– jüSTa Panjim, Goa 2014
• Winner of HDFC Bank Award for best hotel in its segment for the following
hotels:
– jüSTa on Necklace Road, Hyderabad 2012
– jüSTa Panchsheel Park, New Delhi 2013
– jüSTa Greater Kailash, New Delhi 2013
• Approved third party operator for Wyndham
• Our First project for Wyndham Hotels was to manage and set up the Ramada
Hotel in Vashi, Navi Mumbai
• Our second project for Wyndham Hotels was a 72 room hotel Ramada Resort
Udaipur

40. Other Services-Sales,
Marketing &Operations

41. Sales & Marketing
Strong Network of Sales teams across the country with presence in all National
Capital Region, Andhra Pradesh, Tamil Nadu, Rajasthan, Gujarat,
Maharashtra, & Karnataka
Existing relationships with Travel agents within the country and other countries
Established tie ups with Online Travel Portals in India and globally – Expedia,
HRS, Travelocity, Hotels.com, Booking.com, Agoda, Makemytrip, Yatra,
Travelguru, cleartrip, etc.
Strong Digital Presence with responsive website which SEO compliant
Presence on major Social Media Platforms such as Facebook, Twitter, Youtube,
Linkedin, Pinterest, etc., to engage customers
GDS & RFP representation through Sabre Hospitality, Lanyon & Pro-Lodgic

42. Hotels
Location Hotel Name
No. of
Keys
Year
Established
Bangalore
jüSTa MG Road 18 2010
jüSTa Off MG Road 12 2006
jüSTa Indiranagar 21 2008
National Capital
Region
jüSTa Panchsheel Park 24 2006
jüSTa Greater Kailash 24 2008
jüSTa Gurgaon 24 2010
Rajasthan
Rajputana Udaipur - A jüSTa Resort 54 2012
Lake Nahargarh Palace, Chittorgarh - A jüSTa Resort 40 2012
Sanchal Fort, Barmer - A jüSTa Hotel 27 2014
Goa jüSTa Panjim 26 2013
Hyderabad jüSTa On Necklace Road 40 2007
Udupi, Karnataka Turlebay on Sea, Trasi - A jüSTa Resort 16 2012
New Delhi
The Jehan - Convention Centre for Weddings, Mice &
Events
14 Rooms
+ 4 Halls
(15000
Capacity)
2014

43. jüSTa-Brand
jüSTa Views - Luxury
• Intimate indulging areas Cultured (art minded)environment and
impressive soft natural light Private gardens and water ponds Luxurious
tactile and olfactory sensations (silk, extreme comfort…)
jüSTa View - Contemporary
• Everything is seamless and efficient yet extremely comfortable.
• Every detail has been treated with a sense of aesthetics, transcending
functionality, transforming the daily experience into something extremely
pleasurable. This lifestyle is supported by a wide range of services - free
wireless internet connection, restaurant , 24 hour room service