1. Spur | Communications
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Leaders in Donor Engagement

2. Spur | Philanthropy
Changing the Patterns of Donor Behavior
Since 1994, Spur Communications
has paved the way for meaningful
interaction between our clients and
their donors.
We provide results by capitalizing
on personalized donor experiences
to create loyalty and long-term
growth.
Spur led the Greater Kansas City Community Foundation through the process of redefining
all aspects of their donor communications strategy.

3. Spur | Awareness
Be seen in a new light
Integration across all
communications channels is key to
successful brand building. We
energize your donor contacts with
every touch — online, offline and
direct.
By aligning your brand strategy
with your brand expression your
donors can embrace your mission.
Spur’s work with the Greater Kansas City Community Foundation included branding, annual
reports, corporate publishing, and interactive media.

4. Spur | Insight
What you know is as important as who you know
Spur uses a wide variety of
research methodologies and tools
to dig deep into the heart of your
donor data to find the catalyst for
success.
We enable our clients to:
• Understand which donors
deserve more attention
• Find more donors like your best
donors
Spur conducted ethnographic field studies with high school students to better understand
communication patterns prior to developing this social networking website for the Saint Paul
School of Theology.

5. Spur | Action
Resonance is the tug of a heartstring
Because no two donors are alike,
Spur Communications connects
and delivers messages that are
relevant to each individual donor –
one-to-one.
This fundraising campaign for Rockhurst University used 1:1 marketing to deliver
personalized direct mail solicitations and individual websites to 24,000 prospective donors.

6. Spur | Accountability
Measuring the things that matter
Spur provides comprehensive
tracking and reporting systems
that allow you to manage your
campaigns and calculate the
return on your marketing
investment (MROI).
Rockhurst University’s fundraising campaign incorporated the use of personalized url’s
(PURLs) to invite donors online to give at a website created just for them.

7. Spur | Relevance
It’s not what you say, but how you say it
We enable you to go beyond
static communications where
everyone receives the same
marketing message.
We empower you to deliver
relevant and personalized
communications.
Our social media and 1:1 marketing efforts for Wayside Waifs have resulted in robust donor
base that can be activated online. The extensive campaign includes a wide variety of social
media, email and landing pages to solicit donations.

8. Spur | Loyalty
Show them you listen
Spur can help you cut through
clutter and show you listen to
your donors.
Our 1:1 expertise enables you to
acknowledge that you hear your
donors and reflect your
understanding back to each one.
Donors like knowing they are
being heard.
This annual report for Hope House thanked individual donors for their contributions with a
letter and drawing from a child who was helped by the domestic violence shelter.

9. Spur | Advocacy
Empower your donor base to become advocates
Donors are interested in seeing
the results of their investments
more than ever before.
Spur Communications enables
you to tie results directly to donor
dollars and invite each donor into
your brand.
Hope House’s annual report began with a letter to each donor that thanked them for their
contribution and identified the outcomes that were achieved with their gift.

10. Spur | Success
Are you ready for a change?
We enable our clients to:
• Understand which donors
deserve more attention
• Find more donors like your
best donors
• Connect & deliver messages
that are relevant to each
individual donor or
non-donor
• Increase donor loyalty
• Nurture lasting relationships
• Create emotional attachment
• Build lasting value

11. Partial Client List
Ewing Marion Kauffman Foundation
Francis Family Foundation
Sunderland Foundation
Greater Kansas City Community Foundation
Speaking of Women’s Health
National Network to End Domestic Violence
Rockhurst University
Missouri Western State University
The Ohio State University
Saint Paul School of Theology
Ringling College of Art and Design
JPMorgan
General Electric ERC
Wells Fargo
RBC Insurance
Kansas City Life Insurance Company
Zurich

12. Spur | Communications
It’s what we do!
Please call:
Sarah McKinney, Director of Business Development
Spur Communications, Inc.
6900 West 80th Street., Suite 201
Overland Park, KS 66204
816-471-7373 ext. 130
smckinney@spurcommunications.com
www.spurcommunications.com
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