1. An Overview of the Pharmaceutical Industry Syed Adeel Ahmed Business Development Manager Atco Laboratories Limited May 21, 2010

2. Global View of the Industry May 21, 2010

3. Global Company Sales May 21, 2010

4. Global Company Sales May 21, 2010

5. Global Company Sales May 21, 2010

7. Growth Trend of the Global Industry May 21, 2010 Growth trend

8. Top products (by sales 06) May 21, 2010

9. Top products (by sales 06) May 21, 2010

10. Top products (by sales 06) May 21, 2010

11. Overview of Industry in Pakistan May 21, 2010

12. Macro Analysis of Pakistan Pharma market (last 5 fiscal years) May 21, 2010 Rs. Million IMS Health

13. Local Company Sales May 21, 2010 Fiscal year 07-08

14. The Players May 21, 2010 Fiscal year 07-08

15. The Players May 21, 2010 Fiscal year 07-08 Total companies: 681 Share of top-50: 84%

16. Therapeutics May 21, 2010 Fiscal year 07-08

17. Disease Profile of Pakistan May 21, 2010

21. May 21, 2010 Diabetes, a Growing Global Crisis Adapted from Zimmet P et al. Diabet Med . 2003;20:693-702. 30 million people in 1985 189 million people in 2003 324 million projected for 2025 72% increase Diabetes mellitus is a very serious public health problem which prevalence is increasing rapidly 25.0 39.7 59% 10.4 19.7 88% 38.2 44.2 16% 1.1 1.7 59% 13.6 26.9 98% 81.8 156.1 91% 18.2 35.9 97%

22. May 21, 2010 Rank Country 1995 Country 2025 (million) (million) 1 India 19.4 India 57.2 2 China 16 China 37.6 3 U.S. 13.9 U.S. 21.9 4 Russian Federation 8.9 Pakistan 14.5 5 Japan 6.3 Indonesia 12.4 6 Brazil 4.9 Russian Federation 12.2 7 Indonesia 4.5 Mexico 11.7 8 Pakistan 4.3 Brazil 11.6 9 Mexico 3.8 Egypt 8.8 14 Ukraine 3.6 Japan 8.5 All other countries 49.7 103.6 Total 135.3 300.0 Prevalence of Diabetes in World

25. Top Products (by sales 07-08) May 21, 2010

26. Top Products (by sales 07-08) May 21, 2010

27. Top Products (by sales 07-08) May 21, 2010

28. Pharmaceutical Marketing Mix May 21, 2010 Product Place Promotion Price P P P P

36. Promotion Pharmaceutical Marketing May 21, 2010

37. May 21, 2010 HOME Patients visits a Dr Doctor Rx Distributor Drug Factory Drug Buying Behavior Reps visits a Dr Dr write prescription Buying Process Pharmacy

57. Regulations on Pharmaceutical Industry May 21, 2010

59. International Marketing (Exports) of Pharmaceuticals from Pakistan May 21, 2010

61. Thank you … May 21, 2010