The document discusses the history of how women have been portrayed in advertising from the 1920s to the 1990s. It describes how advertisements traditionally targeted housewives and promoted narrow definitions of beauty, femininity, and women's roles. Over time, as women's liberation movements gained traction, advertisements began featuring a broader range of beauty types and acknowledging women's accomplishments outside the home. However, the advertising industry has long used emotional appeals and sexualization to target women's insecurities and shape perceptions of beauty.