1. DMM
Saepio
Learning
Series
An intro to
Distributed
Marketing
Management
Technology

2. What is Distributed Marketing Management Technology?
Distributed Marketing Management (DMM) is marketing automation platform
technology that helps organizations effectively and efficiently manage the auto-
mated creation and implementation of brand-compliant and locally relevant mar-
keting messages and campaigns at the local level. DMM is often viewed as part of
the Marketing Resource Management technology stack.
Organizations that depend on local marketers to represent
brand messaging are the primary users of DMM technology.
This includes but is not limited to organizations that must sup-
port channel marketers, franchisees, authorized dealer networks,
agent marketing, manufacturer reps and distributors, and field
marketers.
DMM gives an organization: Local Local
Marketer Marketer
Campaign Selection Customization
• The ability to control brand messaging at the local level of Materials
• Dashboard insight into marketing activities and perfor-
mance at the local level
• Nearly instant speed-to-market with new or corrected
marketing content
• Dramatic time and cost savings, and
Local
Consumer
• A platform for exploding brand value at the local level.
Stage and Review
Multi Channel Schedule Delivery
Content
An intro to Distributed Marketing Management Technology

3. DMM Role in Marketing Technology Strategy
Distributed Marketing Management platform technology is designed to operate
as a stand-alone marketing platform or in tandem with other legacy systems. The
DMM platform includes:
• Digital asset management
• Multi-channel dynamic content creation
• Marketing fulfillment automation
• Advanced marketing workflow automation (including
Marketing Multi Channel
approval process workflow) Content
Fulfillment
• Reporting and analytics Automation
• Local marketer database and engagement. Digital Asset Management
Approval Local
Marketer
Reporting and Analytics
Local Marketer
Database and Engagement
An intro to Distributed Marketing Management Technology

4. One Platform – All Channels – to Simplify Building and Running Campaigns
Distributed Marketing Management platform technology seeks to simplify all
aspects of marketing for the local marketer. One key to simplicity is creating a
single experience for building and running
campaigns across multiple channels. A
DMM platform will provide a single, similar Digital
Display Email
experience for content creation, list man-
agement and integrated campaign execu- Mobile Print
tion for:
• Email Marketing
• Social Marketing
• Mobile Marketing
• Print Ads and Fliers
Landing Campaigns
• Direct Mail Marketing Pages
• Landing Page Creation
• Digital Display Web Marketing, and
Signage Social
• Digital and Traditional Signage and Direct Mail
In-store Point of Sale Marketing
An intro to Distributed Marketing Management Technology

5. Management and Measurement of Local Marketing
Distributed Marketing Management platform technology captures and reports on
all local marketing activities. Additionally, all measurable marketing performance
metrics can be captured at the local and regional level for easy monitoring.
Marketing activity and local campaign performance data can be viewed through
dashboards and tabular reports within the DMM platform or exported into
broader marketing performance monitoring software solutions. Reports
can be viewed in aggregate for the full distributed marketing
ecosystem, at a regional level or local level.
Finally, when integrated with DMM budget manage-
ment functionality, reporting can provide insight into
campaign ROI.
An intro to Distributed Marketing Management Technology

6. Brand Consistency Across All Markets
Keeping a brand safe when it is in the hands of local marketers has long been the
challenge of corporate marketers. A DMM platform provides local marketers with
content creation “freedom” yet within a “framework” of corporate approval.
Corporate marketers can control availability of content, control
access to content, enforce compliance and regulatory require-
ments, enforce language guidelines and more.
Plus, with dynamic content creation technology, content
– including previously locally versioned content -- can
easily be updated, retired or recalled.
Regulate Access and
Control Multi Channel Content
Across Markets
An intro to Distributed Marketing Management Technology

7. Corporate Analytics Insight / Local Intuition
A Distributed Marketing Management platform provides the framework for blend-
ing corporate analytics-based insight with local intuition. Any portion of dynami-
cally created yet locally touched content can be driven by corporate insight. This
can come from marketing analytics systems, customer loyalty program data or any
other data source and application.
While such corporate systems can create powerful personalized
and localized marketing content, blending these systems with
input from local marketers based on local marketing intuition
can help explode brand value in the local market.
Depending on the size of your stakeholders
list, consider also meeting with stakehold-
ers who will not be on your team. Early
communication is important to building a
foundation of support for your project. Also
continue to communicate throughout the
project to all stakeholders on the list.
An intro to Distributed Marketing Management Technology

8. About Saepio For More Information
Saepio makes it easy for corporate and local marketers to build and run effective
and engaging all-channel marketing campaigns. Saepio’s powerful MarketPort Share This Document with your Network
marketing platform starts with easy …
• Easy to Build and Run Cross-Channel Campaigns because everything –
email, landing pages, social, mobile, digital banner ads, signage, print ads,
direct mail, and much more – are all managed in a single, integrated digital
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marketing platform.
• Easy to Maximize Brand Value at the Local Level because local and cor-
porate marketers share a single platform but experience the same platform Contact Us
differently based on their roles. Brand control, speed to market, and content Saepio Technologies Inc.
localization is all easily accomplished whether messages are for local, national 600 Broadway Suite 400,
or global audiences and corporate marketers can easily assign campaign tasks Kansas City, MO 64105
to local marketers.
• Easy to Engage Customers with personalized, relevant messages because Email
corporate intelligence gleaned from CRM data, customer analytics, consumer info@saepio.com
actions and more can determine what content is served when, where and how.
• Easy to Automate Marketing Fulfillment because robust workflow enables
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877-468-7613 to learn more
every cross channel customer touch point to happen automatically whether
launched by corporate marketing, initiated by a local marketer or triggered by
a customer’s action.
This robust yet simplified approach to today’s complex marketing challenges is in
use at hundreds of leading companies and organizations, including many of the
world’s most powerful brands. It is transforming the way corporations focus and
manage their marketing efforts in a world that introduces new channels, new com-
petitors, new regulations and new opportunities at every turn.
Visit Saepio.com, email sales@saepio.com or call 877-468-7613 to learn more.
An intro to Distributed Marketing Management Technology