This document discusses gamification and contains 20 slides presented by Safak Korkut on February 18, 2014. The slides cover topics such as mechanics for gamification, Donald Norman's book "The Design of Everyday Things", the concept of flow, what gamification is and is not, golden rules for gamification 2.0, and the Octalysis gamification framework. Examples discussed include HabitRPG and Tourney. The final slide describes a gamification sprint challenge to design a loyalty system for Easyjet airline passengers.

1. Zombies Run!
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
1

2. Zombies Run!
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
2

3. Gamified Applications
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
3

4. Mechanics for Gamification
‣
‣
‣
‣
‣
‣
‣
‣
points
achievements
badges
levels
progress bars
leaderboards
virtual currency
rewards
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
4

5. Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
5

6. Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
6

7. Ze
n
Challenge
G
am
e
M
ec
ha
ni
c
Anxiety
Boredom
Time Spent
http://www.goodreads.com/book/show/66354.Flow
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
7

8. What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards to websites and apps.
But that’s not what makes games truly compelling.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
8

9. What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards to websites and apps.
But that’s not what makes games truly compelling.
Good games take players on a journey, giving them something
to learn, master and share.
Gamification 2.0 is about creating game-like digital services
that shape real-world behavior and deliver deep value
to players, — using a blend of intrinsic and extrinsic motivations.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
9

10. Vocabulary Check
Express
Compete
Explore
Cooperate
http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
10

11. Seven Golden Rules of Gamification 2.0
1. Know who’s playing — design for their social style
2. Build Positive Emotions into your core activity loop
3. Build a system that’s easy to learn and hard to master
4. Design for Onboarding (Tutorial), Habit-Building, and Mastery
5. Use Progress Mechanics to “light the way” towards learning and mastery
6. As players progress, unlock greater challenges and complexity
7. Deliver intrinsic motivations like Power, Autonomy and Belonging
http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
11

12. Octalysis: Gamification Framework
http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
12

13. Octalysis: Gamification Framework
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
13

14. Octalysis: Gamification Framework
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
14

15. Octalysis: Gamification Framework
http://www.habitrpg.com
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
15

16. HabitRPG
http://www.kickstarter.com/projects/lefnire/habitrpg-mobile
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
16

17. Tourney (FHNW)
http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
17

18. Workshop.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
18.02.2014
18

19. Gamification Sprint (10’)
Based on the 2013 half year report, Easyjet lost big part of her coverage
in continental Europe to the competitors. The CEO called your agency,
and gave you and your team the opportunity to design a loyalty system
which would make all the passengers go crazy!
- Motivate new passengers with easy-to-earn rewards
- Motivate frequent flyers with desirable challenges
- Motivate lost passengers with an innovative system
(discounts/points)
http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
19

20. Thank you!
gamifyu.org
@safakkorkut
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
18.02.2014
20