Recomendados
Más contenido relacionado
Similar a Starting To Listen – Consumer Research Through Social Media
Similar a Starting To Listen – Consumer Research Through Social Media (20)
Más de safefood
Más de safefood (14)
Último
Último (20)
Starting To Listen – Consumer Research Through Social Media
- 1. Starting To Listen – Consumer Research Through Social Media Dr. Aileen McGloin Social Media Conference September 2010
- 9. Key Topics On Social Media
- 10. Following Health Organisation on Facebook
- 11. Talk to Friends About Healthy Eating On Social Media?
- 12. Healthy Eating On Social Media
- 13. Talk to Friends About Food Safety On Social Media?
- 14. Food Safety On Social Media
- 15. Safefood’s Social Media Research Dr. Aileen McGloin Social Media Conference September 2010
- 17. Key topics of conversation?
- 18. Confusion?
- 21. Search terms
- 22. Brands
- 25. Sub point
- 27. Sub point
- 29. Search for Weigh2live Twitter conversation From A: Can anyone tell me what the message is in that Safefood ad where the fat northern bloke robs his ma's sausage? FromB: Don't get to *close* to your ma I'd say From A:Ithought there were a few dodgy undertones and all From A: Can anyone tell me what the message is in that Safefood ad where the fat northern bloke robs his ma's sausage? From C: Ulster just can't say no
- 31. Social Media Monitoring – Key Pathogens and Contaminants Dr. Aileen McGloin Social Media Conference September 2010
- 33. Searching for Specific organisms Click here to add Sub heading Comparison of mentions of each
- 34. Social Media Monitoring – Nutrition Dr. Aileen McGloin Social Media Conference September 2010
- 39. eumom.ie OR
- 41. Searching for healthy eating terms Click here to add Sub heading Show search termJen to provide word cloud s
- 42. Social Media Research – Crowd Sourcing Dr. Aileen McGloin Social Media Conference September 2010
- 45. One in five using it to share info on food and health
- 46. One in 10 willing to join conversation on food safety and nutrition issues – low starting point.
- 47. Social media monitoring for brand terms is useful
Notas del editor
- We’ve heard lots of reasons to engage in social media and one of these is to It can be used to research and understand your audience. Ambitious title that I have altered to reflect the true situation. How we are doing it and what we have found.
- The Omnibus is a face-to-face, in-home survey asked of a representative sample of adults aged 15+ years living in the Republic of Ireland; and the MBU Omnibus Survey is asked of a nationally representative sample of adults aged 16+ living in Northern Ireland.The sample is quota controlled in terms of gender, age, social class and region, to reflect the actual demographics of the adult population in both ROI and NI.Interviews were conducted at 64 sampling points in ROI and 43 sampling points in NI, representative of the size and spread of urban and rural localities nationwide.Sample size: 2041 in both ROI and NI combined. Fieldwork dates: ROI: 18th – 28th August 2010 NI: 7th – 14th August 2010
- Twitter and Facebook following Monitoring our Facebook pageUse social media monitoring software
- We tendered for this Nielsen, Orion 6 and Meltwater Buzz. Breakdown by Geography, speed, good reporting, value for money.