Learn how to be more effective with your sponsorship dollars online!

1. Cassie Roberts | Saffire Events
EARNING THE
DIGITAL SPONSORSHIP
DOLLAR

7. CLIENT PORTFOLIO
ALMOST
200
CLIENTS!

8. BIG ANNOUNCEMENTS

9. is proud to introduce

10. It’s going to be a wild ride!
GET READY!

11. We’ll send you the slides.
NO NEED FOR NOTES

12. SPONSORSHIP HUMOR

13. SPONSORS
WHAT ARE
SPENDING?

14. TOTAL SPENT IN USA

15. “The sponsorship pie is growing, but being cut
into fewer pieces.”
-www.sponsorship.com

16. GET A SLICE

17. NASC
2,479 total members
…and counting!

19. ONLINE
The most cost-effective
ways to earn your sponsorship dollars are

20. 1 2 3
PREPARE PERSONALIZE PROVIDE
THREE P’s OF SPONSORSHIP

21. 1
To Partner with Sponsors
PREPARING

22. I’m going to say
something scary.

23. Consider Yourself a Salesperson!

24. But don’t be like that
used car guy. 

25. SUCCESSFUL SALES RULES
• Start early in the year
• For sponsorship, it’s typically 50/25/25
• Network in your industry
• Join relevant organzations
• Make just 5 calls a day- spread out the task!
• Keep in touch with former sponsors

26. MORE SUCCESSFUL SALES RULES
• Research your competitors/friends
• See what works for them!
• Ask for the order and follow through
• Understand the VALUE of what you’re selling
• Never give up!
• Ask if you can follow up in one year to see if the situation has changed

27. GET EDUCATED
BE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR
• Learn about potential sponsors’ businesses
 Online Research
• Know the difference between a Sponsor & a Donor
 Sponsor- receives a benefit from their contribution
 Donor- supports your cause without expected return

28. DON’T BE OPRAH

29. FIND THE RIGHT FIT
• Think of it as targeted
prospecting instead of random
• What do you have in common
with a potential sponsor?
• What can you offer that will
benefit your sponsors the
most?

30. GET ORGANIZED
MAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU
• Make information about sponsorships clear, concise & available online
• Organize your invoicing
• Allow sponsors to pay online- a digital bonus!
• Add a sponsor’s logo to your website DURING a sponsor meeting!
• Know your businesss

31. GET INVOLVED
FIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS
• Can you use their product/service at your events?
• Ex: Could use your waste management sponsors services at your events
• Social media giveaways using their products?
• Can you recommend their product/service?
• Can you volunteer or send volunteers to their organization?

32. A KENDRA TIP:
“People will find a way to work
with people they like.”

33. 2
Your Packages Tailored For Each Sponsor
PERSONALIZE

34. IDEAS
1. Website Logos/Promotion
2. Online Category Exclusivity
3. Presenting Event Sponsor
4. Mobile Sponsors
5. Email Sponsors
6. Social Media Callouts
7. Online Advertisements
8. Online Ticket Sponsors
9. Entire event Naming Rights or Logo
10. Create a Digital Experience

35. Sponsors on your website

36. HOMEPAGE BAR

37. SPONSOR PAGE LOGO

38. SPONSOR PAGE LINK

39. SPONSOR PAGE LIST

40. EVENT DETAIL PAGE LOGO

41. EVENT DETAIL PAGE LINK

42. LIMIT
DON’T
YOUR SPONSORS
TO ONE LOGO

43. Declare a presenting
website sponsor

45. For presenting event sponsors,
share the name of the sponsor on
the web in a prominent space

47. Make sure sponsors are on your
mobile website.

49. Speaking of mobile—is there
an app for that?

51. APP OPPORTUNITIES
• Splash page (opening page)
• Certain App functions—for example an interactive map could
be sponsored by Garmin, dining info by a gourmet restaurant
in the area, etc.
• Banner ads within the app

52. WARNING:
A word of
Don’t oversaturate your space.

53. CAN YOU HAVE TOO MANY?

54. Set email sponsors

56. Give shout outs to your
sponsors on social media

59. DON’T BE AFRAID OF FREE
We can’t give away the profits!
Maybe you can’t afford NOT to.
Making sponsors feel special will go a long way. Most digital
marketing doesn’t cost you anything but time & effort.

60. • OFFER one social media post, plan to give
two –It’s FREE.
• GIVE unpurchased sponsorship benefits to
an existing sponsor
• SHARE your sponsors’ posts on your
Facebook wall—quickly becoming the
best way to gain exposure on Facebook,
and businesses will appreciate it!
FREE IDEAS

61. USE EDITORIAL CALENDAR TO TRACK
www.SaffireEvents.com/calendar

62. WE ALSO USE A BIG WALL

63. Online Advertisements

65. If you’re creating YouTube videos,
pre-roll a sponsor ad

67. Give your sponsors space on your
YouTube Channel

69. most compelling
The play button is now the
call to action on the web.

70. Add sponsor logos to
print-at-home tickets

72. Name your entire event
after a sponsor

74. Create a digital experience

75. BANNER BLINDNESS

76. Sponsored charging station
on event grounds

77. BURGER KING

78. Internet sponsor on event grounds

79. TIME WARNER CABLE

80. Photo booths with sponsors & social media

81. #youreventname

82. ADD VALUE
YEAR-ROUND MARKETING
• Collateral Materials
• Media Exposure
ON SITE EVENT POMOTION
• Logos on Merchandise
• Signage
• Call outs via PA
• Play commercials
• Booths
HOSPITALITY
• Tickets to Events
• Recognition Dinners
• VIP Areas
• Your services
WHAT ELSE IS VALUABLE TO YOUR SPONSOR AND WHAT CAN YOU OFFER?

83. 3
Measureable Results
PROVIDE

84. Sponsors like DATA

85. The best ways to show sponsor
return on investment are:
GOOGLE ANALYTICS
& AUDIENCE SURVEY

86. SPONSORS?
What should I show

87. TOTAL VISITS

88. AUDIENCE OVERVIEW
AUDIENCE>OVERVIEW

89. VISITS ON SPONSOR/EVENT PAGE

90. CONTENT DRILLDOWN
BEHAVIOR>SITE CONTENT>CONTENT DRILLDOWN

91. MAGIC
The
# of visits

92. OPPORTUNITIES VARY
• Don’t be discouraged!
• Many reasons people partner with you.
• Make sure you’re prepared with the right information when you meet with
them.
THE WORST THING TO DO IS TO SAY I CAN’T!

93. TOTAL TIME ON SITE & PAGES

94. ENGAGEMENT
AUDIENCE>BEHAVIOR>ENGAGEMENT

95. OFFSET
High engagement can
low visits

96. CLICKS PER SPONSOR LOGO

97. CLICKS PER SPONSOR LOGO
BEHAVIOR>EVENTS>OVERVIEW>EVENT LABEL
http://doteduguru.com/id7229-idiots-guide-to-event-tracking.html

98. PER FACEBOOK POST
Send these stats to a sponsor after you post about them!

99. PER TWEET
• You can now view analytics from your twitter account!
• Go to http://analytics.twitter.com/
• Provided because of advertising on Twitter

102. FINAL TIPS
• Written goals can help- know what you want to achieve
• Be willing to negotiate & go the extra mile
• Remember to have fun!

103. 1 2 3
PREPARE PERSONALIZE PROVIDE
THREE P’s OF SPONSORSHIP

104. FREE ONLINE MARKETING IDEAS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?
CHANGING SOON! 

105. THANK YOU!
Cassie Roberts
cassie@saffire.com
www.saffire.com