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Building An Agency Brand

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Ramesh Khubchandani
Ramesh Khubchandani

A guidline to build an Agency-Brand

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Creating, growing and nurturing an environment
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Ideas Relationship Infrastructure Service Content, Context, Conduit Understanding, Care, Solutions, Support Cost & Time Efficiency
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Product Profit People Process
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Clients
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‘ Brand’ clients Big spends ‘ Brand’ clients Small spends ‘ Wannabe brand’ clients Small spends ‘ Non-brand’ clients Big/Small spends Label conscious Need for partner Need for attention Price conscious Opportunity!
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International Local Alignment Small Artwork shops X Entrepreneurs Enterprise/ Sistas/ MAA/Ambience/ Trikaya /RK Swamy/ Rediff/Triton Medium One/Two Big MNC Euro/ Publicis/ Bates Large Ulka Mudra O&M, JWT Lowe, McCann Contract
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PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)PR & Planning (PRCA Annual Conf 2010)
PR & Planning (PRCA Annual Conf 2010)
 

Building An Agency Brand

  • 1. Creating, growing and nurturing an environment
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  • 10. Ideas Relationship Infrastructure Service Content, Context, Conduit Understanding, Care, Solutions, Support Cost & Time Efficiency
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  • 26. ‘ Brand’ clients Big spends ‘ Brand’ clients Small spends ‘ Wannabe brand’ clients Small spends ‘ Non-brand’ clients Big/Small spends Label conscious Need for partner Need for attention Price conscious Opportunity!
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  • 33. International Local Alignment Small Artwork shops X Entrepreneurs Enterprise/ Sistas/ MAA/Ambience/ Trikaya /RK Swamy/ Rediff/Triton Medium One/Two Big MNC Euro/ Publicis/ Bates Large Ulka Mudra O&M, JWT Lowe, McCann Contract
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