2. TABLE OF CONTENTS
• CHAPTER 1: INTRODUCTION
1.1 Object of the study
1.2 Selection of the organization
1.3 Objective of study
1.4 Research methodology
1.5 Limitation of study
1.6 Rational of the study
• CHAPTER 2: COMPANY PROFILE
2.1 History of organization
2.2 Organization structure/chart
2.3 Product & services of organization
• CHAPTER 3: ANALYSIS & INTERPRTATION OF DATA
3.1 SWOT analysis
3.2 Future plans & Actions of the Organization
3.3 Finding of the study
• CHAPTER 4: CONCLUSION
• CHAPTER 5: RECOMMENDTION & SUGGESSTIONS
• CHAPTER6: BIBLIOGRAPHY
5. Why Why Why?
• Popular
• Big Brand name
• Best organization to study
• Great history
BACK
6. Objective of study
• Structure, vision, history.
• Product ,services provided.
• Characteristic, reputation.
• Inter departmental relationship.
• To carry out SWOT analysis.
• Adaptability of the product.
• Attitude towards different commodity.
• Share market.
• Find out consumer satisfaction.
• Future plan and action.
BACK
8. Limitation of study
1. Time limit.
2. Visited only to the website of the
organization.
3. Data collection.
4. No personal visit to organization.
5. Lack of knowledge of the product.
BACK
9. Rational of the study
• Opportunity to take corrective action.
• Good instrument for overall development.
• Develops qualities of good manager.
• Awareness regarding the industrial
environment
BACK
10. History of the organization
• Founded in 1940
• By Dick and Mac McDonald
in California
• Introduction of “speedee
service system” in 1948
• Ronald McDonald
introduced in 1963
• Ray Kroc gives the idea of
franchising
12. Early History
• 1958: McDonald's worldwide sells its 100 millionth
hamburger.
• 1959: McDonald's begins billboard advertising.
• 1962: McDonald's first national magazine ad
appears in life magazine.
• 1963: McDonald's sells its one billionth hamburgers.
• 1968: Big Mac hamburger made and opened its
1,000th restaurant
• 1971: The first Asian McDonald's opens in July in
Japan , in Tokyo 's Ginza district. .
• 1979: The Happy Meal is introduced in the U.S.
13. Early History
• 1980: The 6000th McDonald's restaurant opens
in Munich , Germany.
• 1996: The first Indian McDonald's opens.
• 2003: McDonald's starts a global marketing
campaign which promotes a new healthier and
higher-quality image. The campaign was labeled
"i'm lovin' it “ and begins simultaneously in more
than 100 countries around the world.
• 2004: Introduction of Happy Price Menu
• 2009: Introduction of Global Menu – McNuggets
• October 2010: Introduction of Breakfast Menu
• January 2012: Introduction of McValue Lunch
Meals
16. Structural Dimensions:
• Span of control-Company targets the high productivity and
quality, there is a high span of control for all the employees
at all levels working for Mcdonalds
• Specialization -Is very innovative with new product
lines, new trends ,and new tastes.Its diversity into their
new business ventures is also considered a strength of
Mcdonalds.
• Formalization- Is a dynamic employee and consumer
oriented organization.
• Centralization-Widely spread across 119 countries.
• Professionalism-The business of Mcdonalds in mainly into
consumer segment and involves directly interacting with
consumers .
17. ENVIRONMENTAL DIMENSIONS
• Technological-Technological structure and
financial assets of a company are an excellent
market position which helps in the SCA.
• Size-Total number of employees -4,00,000.
• Culture-The organization is widely
diversified and adapts to the local culture,
eating habits, consumer behaviors and other
cultural aspects to satisfy the customers.
BACK
21. • Very strong brand
name.
• large partnerships
with other companies.
• Community oriented
company.
• Ensures the quality
and freshness of food
• Loyal employees ,
management and
customers.
• More than 2000
inspections checks.
22. • Many of their employees are
fired out.
WEAKNESS • Quality issue.
• Problems with fluctuations in
operating and net profits.
• Yet to capitalize on the trend
towards organic foods.
• Do not provide us with the
organic and healthy food.
23. • Launching of a healthy
hamburger .
• Serve allergen free food items,
such as gluten free and peanut
free.
• Online services.
• Discounts.
• Joint venture.
• Recycled packing material.
• Provide more benefits.
24. • Criticized by parents.
• Sued numerous times for
serving "unhealthy" food.
• Tight competition.
• Recession.
• Fluctuations in the
currency.
• Local food outlets.
BACK
25. Future plans and actions of the
organization
• Optimizing the menu.
• Modernizing the customer experience.
• Broadening accessibility.
BACK
29. • The last half of the twentieth
century witnessed the development of
many fast food chains. None were as
successful as McDonald’s at
maximizing profit and minimizing cost
BACK
32. McDonald's mission
• To be our customers' favorite place and
way to eat with inspired people who
delight each customer with unmatched
quality, service, cleanliness and value
every time
BACK
33. Vision
• To be the best and leading fast food
provider throughout the globe
BACK
34. Value
• Provide good quality ,service to
customer and to have a clean
environment.
BACK
