2. China is a
demographic,
not a geography.
Reaching the Chinese consumer is not just about opening locations in China. The
Chinese consumer has gone global, and is looking for brands to recognize them and
treat them appropriately.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

3. THE CHALLENGE
Winning the Chinese consumer is the most important
challenge for luxury brands in a generation.
OBSTACLES OPPORTUNITY
• Evolving consumer preferences “There are now more than one
• Dramatically different media million millionaires in China”
• Operates by trusted network China Luxury Network (Hurun Report)
• Difficult to reach directly
• Intense competitive landscape fills the gap “China will have 100 million
• Expensive retail development outbound travelers, spending $100
• Lack of distribution channels billion by the year 2020.” (World
• Data is elusive and unreliable Tourism Organization)
• Talent gap “China is poised to become the
• Operational headaches world’s largest market for luxury
goods by 2020” (CLSA)
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

4. THE CHINA LUXURY NETWORK SOLUTION
INTELLIGENCE STRATEGY
A DIVISION OF
ENGAGEMENT
China Luxury Network provides brands with critical intelligence, strategy and
engagement to win the Chinese luxury consumer at home and abroad.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

5. INTELLIGENCE
We curate events and content into an experience tailored to the unique
challenges of prestige brands as they increasingly focus on Chinese
consumers.
EXCLUSIVE CHINA LUXURY MARKET DATA AND ANALYSIS
• Monthly intelligence briefings
• Exclusive interviews with industry insiders
• Consumer profiles
• Private focus groups with luxury consumers
• Exclusive market research
• White papers
• Practical how-to guides from experienced practitioners
• Real-time China luxury news aggregation
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

6. INTELLIGENCE & EVENTS CALENDAR
2011 2012
Q4 Q1 Q2 Q3
INTELLIGENCE: INTELLIGENCE: INTELLIGENCE: INTELLIGENCE:
Tourist Consumer Profiles Travel Preferences Purchase Influences Offline Networks
Chinese New Year Basics Celebrities that resonate Overseas education Travel experiences
China Union Pay Pricing Parity Alternative assets: wine, e-commerce in China
art, real estate, diamonds Food and Chinese tourists
SYMPOSIUM (NYC): 11/8 SYMPOSIUM(NYC): 2/29 CONFERENCE (NYC): MAY CONFERENCE:
Brand Building with Chinese Luxury Customer
Chinese New Year: Luxury Consumers Acquisition
Service for the Chinese
Targeting the Chinese consumer
Tourist SYMPOSIUM (NYC): MAY SYMPOSIUM:
Outbound investment for China Market Entry
Chinese consumers
CHINA EXPERT CHINA EXPERT CHINA EXPERT CHINA EXPERT
INTERVIEWS: INTERVIEWS: INTERVIEWS: INTERVIEWS:
Retail Location Specialist Chinese tourist hospitality Creatives in China Food market entry
Search Engine Weibo best practices PR Strategy Tourism marketing
Optimization Sustainable products/ Celebrity endorsements Vetting distributors
services opportunity Online word of mouth China retail operator
Apparel market entry Kids products market entry Service best practices
Wine market entry Alternative asset classes Cultivating talent in China
Mandarin speaking sales China Union Pay Merchandising for Chinese
associates consumers

7. CUSTOM MARKET RESEARCH
We do deep dive primary consumer research with high net worth Chinese
consumers.
CUSTOM RESEARCH OFFERING:
• Qualitative and Quantitative research with high net worth consumers
• “Live Petri Dish” custom engagements: Combining custom consumer
engagements and custom research to create real time consumer feedback
• Travel immersions: CLN will travel with high net worth consumers to
capture consumer behavior first hand
High net worth Chinese individuals guard their privacy closely, and are very difficult to
directly access for market research purposes. By working closely with Affinity China,
China Luxury Network is able to gain hard to access and extremely valuable insights for
luxury brands.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

8. STRATEGY ADVISORY SERVICES
China Luxury Network works with clients to develop a comprehensive China
strategy. Capabilities include:
• China Workshops/Strategy Sessions
- China Retail
- The China consumer
- Chinese social media
- Technology and the China consumer (gaming, mobile, etc..)
• China Digital Strategy Development
• Market Assessments
• China Trip Facilitation
- Meeting identification and set-up
• Market Entry Strategy and Planning
• Chinese Partner Identification and Vetting
• Sales Channel Assessment and Development
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

9. CHINA LUXURY NETWORK: INDUSTRY EXPERTS
CLN provides access to a trusted network of industry experts and practitioners, each
with decades of China consumer experience.
Digital: Brand:
• Social • PR/Communications
• e-commerce • Market Research
• Advertising • Consumer Insights
• Search • Branding Strategy
• Events/Trade Shows
Global Retail: • Creative
• Payment solution for Chinese travelers • VIP Customer Development
• Mandarin speaking sales recruitment
Managing in China:
China Distribution: • Talent
• Distributor identification/vetting • Executive Talent Search
services • Training
• Retail location selection • Legal
• Retail marketing • Accounting
• Retail operations • Investment Strategy / Due Diligence
• Sustainable Enterprise
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

10. CONSUMER ENGAGEMENT
China Luxury Network taps into the 200,000 high net-worth Mainland
Chinese consumers in the Affinity China network to provide luxury
brands with high ROI consumer engagement and visibility.
Benefits to brands include:
• Custom consumer research
• Consumer testing opportunities
• Elite travel experiences
• Product Seeding
• Private events
• Lead generation
• Direct outreach
• Media exposure
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

11. China Luxury Network membership provides access to a
deep network of luxury consumers and partners
Consumers Businesses Practitioners
Outbound Luxury Travelers Industry Partners Lead Generation
VIP Databases Distributors Travel Agents
Luxury Club Members Purchasers Industry Experts
Influencers Chinese Media Marketing Execution
Celebrities Government China Execution
Business Leaders Financiers Creative Talent
High Net Worth Consumers Luxury Clubs Distribution Channel Development
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

12. CHINA LUXURY NETWORK TEAM
SAGE BRENNAN | Co-Founder
Sage first visited China in 1987, and has been studying and speaking the language and culture ever since. He has
worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in digital, mobile
and strategy.
Sage has advised companies on their China market entry and digital strategy as a co-founder of HotPot Consulting,
including leading development of L2′s research and advisory platform in China and market entry for research
company, Symphony IRI Holdings, and Evernote.
In Shanghai, Sage was the Chief representative of China operations for Hong Kong-based hedge fund Pacific Sun
Investment Management. He was the general manager of Shanghai-based Pacific Epoch, a boutique telecom and
technology research firm, later acquired by Pacific Crest Securities. Sage was also a consultant for telecom, media
and technology firm BDA, based in Beijing.
Sage contributed the weekly “Sage Brennan’s This Week in China” column to Dow Jones’ MarketWatch for two
years, and remains a frequent commentator on China-related media and technology issues in print media and on
programs such as CNBC’s Asia Squawk Box, Wall Street Journal and others.
Sage is a founder and curator of the Shanghai chapter of MobileMonday, with over 3,000 participants, and founded
the TEDxShanghai chapter. He is also a regular speaker on China at conferences such as SouthXSouthwest,
AdTech and others.
A native of Boston, Sage holds both an MBA and an undergraduate degree in International Studies from the
University of North Carolina at Chapel Hill, and harbors a lifelong passion for Mandarin and China.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

13. CHINA LUXURY NETWORK TEAM
RENEE HARTMANN | Co-Founder
Renee has been working and living in China since 2000, with a specialty in understanding and selling to the emerging
Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist and
market entry strategist in China.
Renee has advised companies such as Under Armour, Horizon Hobby, Advanstar and Symphony IRI on their China
market entry strategy. She co-founded and later sold Shanghai based China consumer insights agency, Enovate, which
advises multinational clients such as New Balance, Kraft, Unilever and Coca-Cola in targeting China’s emerging
consumers.
She was co-founder of Shanghai-based apparel brand, Eno, and served as its COO and CFO for more than five years.
During this time, Eno opened ten self-run retail locations in China and fifteen franchise and partner operated stores. Eno
also ran its own e-commerce platform, as well as sold online through Taobao and other partner sites. Renee led the
company’s fundraising efforts, which resulted in raising more than US$8 million from venture capital and angel investors.
She oversaw Eno’s groundbreaking marketing practice, resulting in the company’s recognition as one of the Top Ten Most
Innovative companies in China by Fast Company in 2010.
Renee spent several years in the financial industry as an equity research analyst in the consumer sector for Putnam
Investments, as well as founded Ogilvy and Mather’s Mainland China Investor Relations practice in Beijing.
Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua
School of Business. She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People
to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than ten years and speaks Mandarin.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

14. AFFINITY CHINA
Affinity China’s cross border founding management team has backgrounds in
luxury, Chinese private club management, retail & e-commerce,
technology and strong relationships in China and the U.S.
Affinity China’s partners are international brands that understand the
importance of the outbound Chinese luxury, travel and investment markets.
Our early investors include Loeb Enterprises, RRE Ventures and 500
Startups along with a group of prominent angel investors. Affinity China has
the strategic backing, China relationships and experience necessary to
execute truly global strategies, across borders.
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

15. SELECTED ENGAGEMENTS
Intelligence, Strategy and Engagement with the Most Important Luxury Consumer in the World

16. Renee Hartmann
renee@chinaluxurynetwork.com