Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.

1. Let’s “Talk” Social
Mike Dunca n
Sage Island CEO

3. What is Social Media Marketing
Many marketers think that doing a sponsorship on
MySpace or posting a one-off campaign channel on
YouTube is social media marketing
Not true.
Social Media is About Socializing!
It is about:
Weaving your content and messages into the social web
Joining the customer conversation
Making friends
Communicating with those friends
Listening to those friends
Measuring impact

4. “There are now at least 1.6 billion of us connected
via computer and 3 billion mobile devices that
touch the Internet. The rise of "social" technologies -
such as wikis, blogs, Twitter, SMS and social
networks - means that the barriers to participation
across the planet (in terms of the cost, access and
skills required) are rapidly approaching zero”
Joshua-Michele Ross on O’Reilly Insights – March 2009

5. Blog

9. Blog Dos
• Pay attention to headlines. Many people scan blog posts in a feed
reader like Google Reader. If the headline isn’t interesting, they
won’t click through.
• Link to other blogs in your industry to get their attention and
encourage them to link back to you.
• Keep blog posts under 500 words and break up large chunks of text
with photos, headlines, and bullets for easier reading.
• Focus on quality content, but keep SEO in mind by favoring high
traffic keywords over lower traffic phrases.
• Solicit feedback from your readers. Ask questions, include polls,
and encourage community building through comments and
participation.

10. Blog Don’ts
• Never copy and paste content from other websites to fill your
blog posts. This creates duplicate content problems and
violates copyright law.
• Avoid keyword stuffing. Your primary concern is quality
content that interests readers. SEO should always be
secondary. Use keywords only when appropriate and only if
it doesn’t compromise good writing.
• Don’t expect feedback on every post. For every commenter
there are nine “lurkers” who read without participating. Keep
soliciting feedback and trying new ways to engage those
readers, but don’t give up.

12. Social Tagging

13. Viral Marketing & Social Tagging
Add social bookmarking buttons for sites like Digg,
Del.ici.us, and Stumble to blog posts and other content
on your site to encourage users to “vote” for it.

15. Videos

18. YouTube Optimization
• Use keyword tags to tell readers and search engines what your video is
about.
• Create a compelling headline to encourage viewers to watch your video.
• Keep videos as short and engaging as possible with the most important
messaging in the beginning. If viewers get bored, they won’t watch the
whole thing.
• Pay attention to your thumbnail image to entice viewers to click and
watch. YouTube automatically selects a thumbnail by selecting an image
from exactly halfway through your video. Be sure that something exciting
and relevant is happening exactly halfway through your video to make
your thumbnail image compelling.

22. Facebook / MySpace

25. Reaching your fans on FB
• Keep a constant stream of fresh content on your
wall by uploading photos, videos, and links to your
Facebook page.
• Create a community by building a group where
members can upload their own photos and videos
and discuss your brand.
• Link your Facebook page to an RSS feed for your
blog.

27. Twitter

28. Why Twitter for Building Your Brand?
• Twitter is 3rd largest social network after
FaceBook (1st) and MySpace (2nd)
– Over 6 million active Twitter users
– Over 55 million monthly visitors to Twitter
• Est. 5,000 new Twitter accounts every day
• Most users access via mobile
• Shouldn’t you be where your customers are?

29. Real Time Search
Serious Local Alerts
• Find Immediate Responses or Advice
• Niched Communal Information
• Natural Disasters
• Absolute Real Time Search
• Online Customer Service

33. Finding a Twitter Strategy that Works
• Everyone is listening. Who do you want your audience to be?
– Consumers, businesses, strategic partners, industry experts
(including bloggers), colleagues, etc.
• Will your tone be corporate or casual?
– Research has shown users prefer Twitter interactions to be on a
more personal level
• Who will Twitter?
– Hiring a Community Manager whose job is to engage in social media
– Should employees Twitter?
• Twitter Usernames
– Claim your brand name (http://www.twitter.com/yourbrand)
Also popular: employee + brand names, CEO names

34. The Do’s
• Initiate discussion around your brand
• Listen (really) to what people are saying about
your brand; be proactive in responding
• Keep it positive - this is reputation
management
• Respond timely to @ replies and DMs
• Keep things interesting; vary tweet style and
subject matter

35. The Don’ts
• Don’t toot your own horn too much
• Don’t just bombard followers with links; introduce
links with useful/meaningful discussion
• Don’t disrespect the Twitter community
• Don’t have a cavalier attitude about Twitter - it’s
not a fad
• Avoid auto-DMs and low quality @ replies – it’s
annoying, makes followers think you’re a robot
• Don’t sound like a broken record

36. Monitor Your Brand
• TweetScan | www.tweetscan.com
Set up alerts for mentions of your brand and related keywords;
never miss @ replies
• TweetBeep Twilert | www.tweetbeep.com
Like Google Alerts for Twitter
• Twollow | www.twollow.com
Auto-follow people that mention your brand
• Twitterless | www.twittlerless.com
Graphs your followers and tells you who stops following.
• ow.ly | cl.ig | tr.im | adjix.com | etc.
Shrink your URLs

37. Build Your Follower Base
• Twitter Search | search.twitter.com/advanced
– Find your audience
• We Follow | wefollow.com
– User powered Twitter directory
• Just Tweet It | www.justtweetit.com
– Great Twitter directory; are you listed?
• Mr. Tweet | www.mrtweet.net
Discover new people, get relevant followers and usage stats.

38. Engage Your Followers
• TwtQpon | www.twtqpon.com
Create coupons for Twitter. Give incentive to follow you.
• StrawPoll | www.strawpollnow.com
Poll your followers. Ask questions about your brand, get instant
feedback
• TwitPic | www.twitpic.com
Share interesting photos of new products, office antics, and other cool stuff

43. Make it an all Inclusive Process
1. Post video on YouTube or photos on Flickr
2. Post to all the other video sites
3. Post to profiles
4. Alert friends and fans on Social Sites
5. Twitter tweet
6. Alert bloggers with Blog Outreach
7. Email blast to house list
8. RSS feed release
9. Posting to blogs
10. Promote with paid media
11. Track, report and analyze

44. Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
MIKE DUNCAN
mduncan@sageisland.com
twitter.com/MikeADuncan
twitter.com/sageisland
www.sageisland.com

45. www.epenis.nl