As we come off a tough retail season to say the least, it is our mission to help retailers recharge their business for 2012-2013. This Marketing Guide is one of several SIA initiatives designed to help increase participation and stimulate purchase of new product from your store. Take the time to refresh yourself with the latest—and most affordable—ways to connect with your customer and strengthen your community. This guide is packed with 24 different campaigns, separated into four segments of the season. Each campaign offers ad and postcard headlines, radio ads, several social media posts, html emails complete with images, and even in-store event ideas. Follow the messages inside the the Retail Marketing Calendar. Use them as suggested, or customize them to meet your needs—it's up to you. Either way, you're sure to engage your customer and help increase traffic to your store. Download the FREE guide at http://www.snowsports.org/RMG

1. snowsports.org/RMG
Monday, January 28, 2013

2. Mike Duncan
Sage Island, CEO @ Board Retailers Association, Founder
mduncan@sageisland.com
Vicki Vasil
Sage Island, Account Executive
vicki@sageisland.com
Monday, January 28, 2013

3. www.slideshare.net/sageisland
www.snowsports.org/RMG
To order a version of the printed guide, please contact SIA
Marketing/Communications Coordinator:
Lindsey Auer
Lauer@snowsports.org
Monday, January 28, 2013

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35. “37% of shoppers
find online social
sources to be
an influential
driver when
making decisions”
Google 2011
Source: Brian Solis & Jesse Thomas
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40. Facebook Profile
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41. Facebook (Business) Pages
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42. Sales Post
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43. News / Events
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44. Real Time Event
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45. Personal Industry
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46. Products / Services
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47. Image Questions
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48. Questions / Surveys
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53. woobox.com
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67. www.slideshare.net/sageisland
www.snowsports.org/RMG
To order a version of the printed guide, please contact SIA
Marketing/Communications Coordinator:
Lindsey Auer
Lauer@snowsports.org
Monday, January 28, 2013

68. Questions?
mduncan@sageisland.com
Monday, January 28, 2013