First report of findings from our peer-to-peer action research initiative conducted Dec 07-Feb 08 and reported to the University of Warwick's Knowledge Innovation Network Spring Workshop, Northampton, March 2008

1. Facebook Groups in Business Understanding Network Effects and Business Potential in Facebook Groups Learning from a Peer-to-Peer Action Research Initiative First Findings Report to the Knowledge Innovation Network March 6, 2008 Jenny Ambrozek KIN Associate

3. Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08

5. Contributors and Roles Meet the Team on Facebook http://www.facebook.com/s.php?k=100000004&id=6006912269&gr=2

6. Timeline

7. Facebook Group Growth- Alexa Graph Percent of global Internet users who visit this site May 25 Facebook open platform to developers

8. Collaboration Tools Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization Blog Project announced here . Google Docs Tried sharing activity data with investigation team members

9. Activity Data Tracked

10. Participant Group Membership Growth

11. Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity

12. Number 3 in member growth, up 124%

13. Number 7 in member growth, up 31%

14. What We Wanted to Know

15. Network Development in Facebook— What does it take? Energy Active Facilitation Relevant Topic Structure Purpose

21. To Continue the Conversation Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Visit the 21 st Century Organization Blog http://c21org.typepad.com Email [email_address]